U-Haul(R) International and The History Channel(R) Team Up to Preserve History

PHOENIX, Nov. 10, 2004 -- U-Haul International Inc., the undisputed leader in do-it-yourself moving and storage, has teamed up with "Save Our History," a national and grassroots philanthropic initiative, created by The History Channel to encourage communities across the country to become actively involved in preserving their past through learning and innovative, hands-on projects. U-Haul will support the efforts of "Save Our History" through the company's new "Commemorative" SuperGraphics campaign, its Web site, retail merchandise and company mail-outs.

U-Haul will unveil its first four spectacular new "Commemorative" SuperGraphics featuring the "Save Our History" logo during the Veteran's Day parades in New York City and Phoenix, on Nov. 11, 2004. The four graphics will pay tribute to the Army, Navy, Air Force and Marines.

"U-Haul has been imaging its moving trucks and trailers with vibrant graphics featuring distinctive icons of every U.S. state and Canadian province since 1988," explained John "J.T." Taylor, U-Haul executive vice president. "Many of our SuperGraphics give tribute to significant events, anniversaries and preserved historical sites. With the launch of our new 'Commemorative' series, the partnership with 'Save Our History' was a natural fit to support history preservation."

"The History Channel is proud to join with U-Haul to raise awareness of the richness of our nation's history by honoring our men and women in the armed services who have given so selflessly to protect our great country. The 'Save Our History' initiative demonstrates how critically important it is to document and preserve our history for future generations," stated Michael Mohamad, senior vice president of Marketing at The History Channel. "Together with U-Haul and their extraordinary 'Commemorative' series, we will continue to spread the word that unless history lives in the present it has no future."

By the end of December, 1,000 new-production, 10-foot moving vans will be imaged with the four new military SuperGraphics and integrated into the U-Haul fleet for families moving one-way or In-Town(R) across North America.

About U-Haul International

Today, as Phoenix-based U-Haul International marks 59 years of serving the do-it-yourself household-moving customer, U-Haul trucks and trailers can be rented from over 13,800 independent dealers and more than 1,200 company-owned moving and storage center locations across North America. U-Haul, the undisputed leader in the truck and trailer rental industry, is one of the industry's largest operators of self-storage facilities, the world's largest installer of permanent trailer hitches in the automotive aftermarket industry and is the largest Yellow Pages advertiser under one brand name.

About "Save Our History"

"Save Our History" is The History Channel's national and grassroots strategic philanthropic initiative dedicated to historic preservation and history education through awareness and regional participation. This ambitious endeavor traces its origins to "Save Our History," an Emmy(R) Award-winning strategic philanthropic outreach of The History Channel designed to further historic preservation and history education. The program supplements the teaching of history in America's classrooms, educates the public on the importance of historical preservation and motivates communities across the country to help save endangered local historic treasures. The "Save Our History" campaign includes original documentaries, special teachers' materials, national promotion on The History Channel and broadband activities in schools, and has worked with The Smithsonian Institution, National Park Service, National Trust for Historic Preservation, National World War II Memorial, and American Rivers. For more information go to www.saveourhistory.com.