Cygnus Business Media Launches Collision Repair Product News

FORT ATKINSON, Wis.--Nov. 1, 20040, 2004--

Publishing Division Adds to Successful Product News Category Offering More Leads and Exposure for Tool Manufacturers and Marketers

Cygnus Publishing, the publishing arm of business-to-business media leader Cygnus Business Media, announced the launch of Collision Repair Product News (CRPN). The magazine will launch in February of 2005 mailing to 60,000 body shop owners, technicians and PBE distributors. CRPN is the only product-based publication reaching the industry with a complete focus on PBE tools, equipment and supplies. The magazine will be modeled after Professional Tool & Equipment News (PTEN) which is the only publication focused on tools & equipment serving the automotive aftermarket with over 106,000 subscribers.

"Collision Repair Product News adds to our successful product news magazines line up and will enable us to provide an integrated marketing program for our advertisers allowing them to reach both the professional distributor and the end-user," says Tom Lynch, publisher of CRPN, Professional Tool & Equipment News and Professional Distributor. "Together these publications reach over 181,000 subscribers."

Collision Repair Product News reaches the independent and dealer shops that collectively spend more than $30 billion annually on tools and repair products. Tool & equipment sales made by the Jobber increased over 15% just in the first quarter of 2004 and the market continues to grow.

"Manufacturers now have a marketing outlet that reaches every customer and decision maker in their marketplace," says Group Vice President Paul Bowers. "Based on the enormous success of our other product news magazines, we've designed CRPN in the style and format our subscribers enjoy, targeting and branding products visually and attracting the eyes of tool enthusiasts."

Collision Repair Product News joins the already established and respected Cygnus product news publications - Professional Distributor and Professional Tool & Equipment News - launching with an experienced staff guiding its distribution. The magazine will publish six times annually and offer a unique format that will specifically appeal to shop owners and technicians in the back of the shop.

Cygnus Business Media reaches nearly 15 million business owners, executives and professionals annually through its portfolio of over 200 media products. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, tradeshows, conferences, Web sites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com.