The Dale Jarrett Racing Adventure Announces Investor/Management Conference Call

CHARLOTTE, N.C., Nov. 9, 2004 -- The Dale Jarrett Racing Adventure (BULLETIN BOARD: DJRT) , is pleased to announce that Company management will be holding a conference call with investors and those interested in the Company on November 11th, 2004 at 4:00 PM ET. Those interested in participating in the call may do so by accessing the conference by phoning (800) 406-5356, 5 - 8 minutes before the live call and indicate that they wish to participate in the Dale Jarrett Racing Adventure Conference Call. Management, including CEO Tim Shannon, Ronda Drummond and Ken Scott, will discuss 2005 1st quarter financials, the Christmas Marketing Program and other topics of interest. An opportunity to ask questions of management will be made available at the end of the conference call. The call will remain up for listening access for one week after the call. Interested parties that wish to listen after the call may do so by phoning (888) 203-1112 and accessing replay passcode: 920350. The replay will begin at 6:00 PM ET on 11/11/04, and end at 11:59 PM ET on 11/18/04.

The Dale Jarrett Racing Adventure is the only publicly traded racing school in the U.S. and features the opportunity to drive actual NASCAR Nextel Cup race cars. The company books various dates during the year at famous tracks and drivers purchase laps which range from 3 to 50 times around the track. The cars go up to 165 mph and passing other drivers is allowed. A brief training session precedes any driving to get the driver accustomed to the racecar, track, and safety. DJRT was started in 1998 and has partnered with Nextel Cup Champion Dale Jarrett, his brother Glenn, VP of the company, their Father, Ned and Dale's son Jason as well as Green Bay Packers quarterback Brett Favre. More information is available on the Racing Adventure by visiting http://www.racingadventure.com/.

This press release may contain forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of Dale Jarrett Racing Adventure, Inc. to gain market acceptance, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates.