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Safe Auto Group, Inc. Files Registration Statement with the SEC for an Initial Public Offering

COLUMBUS, Ohio, Nov. 5, 2004 -- Safe Auto Group, Inc., parent company of Columbus-based Safe Auto Insurance Company, announced today that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering. It is anticipated that all of the common shares to be sold in the offering will consist of newly issued common shares offered by Safe Auto, except for any common shares sold to cover over- allotments which will consist of outstanding common shares offered by certain selling shareholders.

(Logo: http://www.newscom.com/cgi-bin/prnh/20041105/CLF073LOGO )

UBS Securities LLC and Keefe, Bruyette & Woods, Inc. will act as joint book-running managers for the proposed offering.

A copy of the preliminary prospectus relating to these securities may be obtained, when available, from: UBS Securities LLC, Prospectus Department, 299 Park Avenue, New York, NY 10171 (tel: (212) 821-3000 or Keefe, Bruyette & Woods, Inc., Prospectus Department, 787 Seventh Avenue, New York, NY 10010 (tel: (212) 887-7777.

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any State in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such State.

Safe Auto Insurance Company is a fast growing, consumer direct insurance company that specializes in marketing and underwriting state required minimum limits personal automobile insurance coverage. Safe Auto currently sells its products in ten states: Ohio, Indiana, Kentucky, Pennsylvania, South Carolina, Georgia, Tennessee, Louisiana, Mississippi and Illinois.

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