PRIMEDIA's MOTOR TREND Extends Brand with New Line of Car Accessories

LAS VEGAS--Nov. 5, 2004--PRIMEDIA Inc. :

-- MOTOR TREND Teams with HEADLINE Products for Car Care Accessories Line

-- Northeastern Plastics, Inc. Creates MOTOR TREND Branded Automotive Electrical Products

PRIMEDIA Enterprises, the worldwide brand licensing division for PRIMEDIA Inc. , the leading targeted media company, today announced two new licensing deals that will expand the MOTOR TREND brand in the automotive accessories market. HEADLINE Products will produce a line of MOTOR TREND branded car care accessories and Northeastern Plastics, Inc. will create a line of MOTOR TREND branded automotive electrical products, such as booster cables, portable lighting, replacement battery accessories, and cord sets.

"MOTOR TREND is quickly becoming a leading name in the automotive accessories market," said Jacqueline Blum, president, PRIMEDIA Enterprises. "PRIMEDIA's ability to turn its brands into successful product offerings is attractive to companies and advertisers who want to reach their own audiences in new ways. These deals accomplish that and they are being recognized as revenue enhancers in the process."

MOTOR TREND teamed with HEADLINE Products, a leading manufacturer for a variety of product categories which include household cleaning products, kitchen, automotive, electrical, electronics, personal care, toys, novelties and much more, to create a specialized line of car care accessories. The line of MOTOR TREND products will include spotlights, compressors, power inverters, jumpstart systems and other car care accessories and will be available at major retailers in the fourth quarter.

"HEADLINE Products develops new and innovative products to make peoples lives easier and more efficient," said Mark Weinberger, vice president of sales and marketing, HEADLINE Products. "We enjoy a great reputation of spotting trends and acting to develop products quickly. Working with a recognized consumer automotive brand such as MOTOR TREND presents a tremendous opportunity to introduce new, innovative and high-quality products to market."

PRIMEDIA Enterprises is also working with Northeastern Plastics, Inc. a subsidiary of American International Industries Inc.(OTC:BB: AMIN), and a leading retail and wholesale supplier of automotive after-market and consumer durable electrical products, to develop a line of MOTOR TREND branded automotive electrical products.

"We are thrilled with this new partnership," said Marc Fields, president and COO of Northeastern Plastics Inc. "We have a long history of supplying quality products to the automotive after-market and traditional DIY marketplace and we see an ideal fit for our many offerings with the MOTOR TREND branded product lines."

The MOTOR TREND branded electrical products will include booster cables, cord sets, portable lighting, retractable reel/cord reel products, multiple outlet, surge devices, replacement battery accessories, and replacement battery cables. These products will be available at automotive specialty retailers and major retailers in the fourth quarter.

"We are very excited about these new product lines," said Lou Mohn, president, PRIMEDIA Consumer Automotive Group. "MOTOR TREND's depth and reach is unmatched by any other U.S. automotive title. This has allowed us to successfully extend our brand, reminding our readers that we are the trusted automotive authority beyond the pages of our magazine - whether they're driving their cars or jumpstarting them with MOTOR TREND branded cables."

About MOTOR TREND

MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.1 million. Internationally recognized as the world's #1 automotive authority, MOTOR TREND is one of the leading brands in automotive publishing. The MOTOR TREND brand is comprised of motortrend.com; MOTOR TREND Television; MOTOR TREND Radio; Truck Trend; MOTOR TREND International Auto Shows; MOTOR TREND en EspaNol; and the renowned MOTOR TREND Car, Sport/Utility and Truck 'of the Year' Awards program.

About PRIMEDIA Enterprises

PRIMEDIA Enterprises is the worldwide brand licensing division for PRIMEDIA's 250 publications, having established brand extension programs for titles such as MOTOR TREND, Hot Rod, Lowrider, Super Street, Import Tuner, In-Fisherman, and Creating Keepsakes. PRIMEDIA Enterprises extends the company's brands into consumer product categories such as apparel, accessories, toys, interactive games, automotive accessories and equipment, books, and calendars, as well as service licensing and promotions. Internationally, PRIMEDIA's content and brands are licensed in more than a dozen countries around the world.