SEMA 2004: Lowrance's New Automotive GPS Wins ``Best New Mobile Electronics Entertainment Product for 2005''

TULSA, Okla.--Nov. 4, 2004--

iWay(TM) 500C Commenced Shipping October, 2004

Lowrance Electronics, Inc. announced today that its new "iWay 500C" Automotive GPS won the Best New Mobile Electronics Entertainment Product for 2005 at the Specialty Equipment Market Association (SEMA) 2004 Show in Las Vegas, Nevada. The SEMA Show is the premier automotive speciality products trade event in the world.

The SEMA selection committee presented the award to Lowrance's Chief Executive Officer, Darrell Lowrance. The judges based their decision on the following categories: innovation; technical achievement; quality; workmanship, and consumer appeal. According to the selection committee, the "iWay 500C" excelled in each of the categories over all other competitive entries and deserved the highest acclaim.

"We are thrilled and honored to receive this award for the iWay 500C, which is yet another example of the leading-edge GPS products recently developed and introduced by our Company," said Darrell Lowrance. "The 'iWay 500C' commenced shipping last month, right on schedule, and is targeted to the large automotive 'turn-by-turn' market, which we believe represents a significant growth opportunity for Lowrance Electronics."

The "iWay 500C," which retails for under $1,000, is a versatile, portable, on-dash automotive GPS that uniquely adds MP3 player functions to precision, auto-routing, turn-by-turn navigation with visual and voice prompts. The sizeable, 5-inch diagonal color TFT touch-screen display features Lowrance proprietary technologies allowing superb viewing, even in direct sunlight. The iWay 500C includes an internal 20GB hard drive, 10GB of which is available for high-detail mapping coverage of the continental U.S., Canada and Europe, and 10GB of free space reserved for MP3 music storage. An internal USB port allows for future map updates from a PC, while the unit comes complete with a full complement of accessories, including two portable mounting fixtures, power-audio-PC cables and adapters, protective cover, and special screen cleaning cloth.

About Lowrance Electronics

Lowrance Electronics, Inc. (www.Lowrance.com) designs, manufactures and markets SONAR and GPS products, digital mapping systems and other accessories under the brand names "Lowrance(R)" and "Eagle(R)" Electronics, "Lowrance Automotive(TM)" and "Lowrance Avionics(R)". These products are used in the following primary product markets: marine, general consumer (which includes outdoor recreational use and vehicular navigational systems for aftermarket automobile, RV and commercial markets) and aviation.