American Honda Posts New All-Time Record October Sales
TORRANCE, Calif., Nov. 3, 2004 -- American Honda, along with both the Honda and Acura sales divisions, posted new all-time October sales records, putting the company on track for its twelfth consecutive year of record sales. October sales highlights include:
* Record October sales for American Honda
* Record October and fourth best-ever sales of American Honda light
trucks
* Record October sales of Honda passenger cars and light trucks
* Record October and 12th consecutive record month for Acura Division
* All-time best-ever sales month for Honda Pilot
* Record October sales of Honda CR-V
* Record October sales of Acura TL, TSX and MDX
American Honda total October sales rose 10.2 percent to 110,502 units, topping the previous October record of 105,572 units set in 2001. Strong initial demand for the two just launched new models, the Odyssey minivan and Acura RL luxury performance sedan, helped boost October results. American Honda year-to-date sales are also on a record-setting pace, up 0.5 percent versus a year ago to 1,161,493 Honda and Acura cars and light trucks.
American Honda also posted record October and fourth best-ever sales of light truck models. October sales of 49,193 Honda and Acura light trucks topped last year's totals by 17.3 percent, powered by record October sales of CR-V and Acura MDX sport-utility vehicles, along with best-ever sales of the Honda Pilot. All three models received significant updates for the 2005 model year. American Honda light truck sales for the year are up 0.7 percent to 451,371. American Honda passenger car sales also saw an increase of 5.1 percent to 61,309 in October on the strength of Civic, RSX, TL, TSX and all-new RL. Year-to-date car sales of American Honda passenger cars are up 0.3 percent to 710,122.
Honda Division
Honda Division October sales rose 9.6 percent to a new October record of 93,761 units, with record October results for CR-V and best-ever sales of Pilot, along with a 13.8 percent jump in sales of Civic. The all-new Odyssey minivan got off to a strong start with sales up 15.0 percent to 12,603 units in October, its first full month on the market. Sales of Honda hybrid vehicles, the Insight and Civic Hybrid, rose 43 percent to a new October record of 2,277 units, while year-to-date hybrid sales totaled 57,654 vehicles, up 72 percent from last year. Honda Division light truck sales also rose to a new October record of 43,960 units, up 18.8 percent from last year.
Acura Division
Acura Division posted its twelfth consecutive record-breaking month with sales of 16,741 luxury cars and light trucks, up 13.6 percent over last year and topping the previous October record of 14,965 set in 2001. The TL performance luxury sedan posted record October sales of 6,717 units, up 11.4 percent over last year. Year-to-date TL rose to 64,845, exceeding last year's results by 42.6 percent.
The TSX sports sedan set a new October sales record, up 6.4 percent compared to 2003, with sales of 1,870 units. Year-to-date TSX sales are up 69.4 percent. The MDX luxury SUV also set a new October sales record and recorded its third best sales month ever of 5,233 units, surpassing the previous mark of 4,936 set in 2003. Year-to-date sales increased to 48,143 units, up 3.0 percent compared to last year.
American Honda Vehicle Sales For October 2004
Month-to-Date Year-to-Date
October October DSR** October October DSR**
2004 2003 % Chg. 2004 2003 % Chg.
American Honda Total 110,502 100,270 10.2% 1,161,493 1,151,641 0.5%
Total Car Sales 61,309 58,328 5.1% 710,122 705,211 0.3%
Total Truck Sales 49,193 41,942 17.3% 451,371 446,430 0.7%
Honda Total Car
Sales 49,801 48,533 2.6% 595,024 610,806 -3.0%
Honda Total Truck
Sales 43,960 37,006 18.8% 403,228 399,877 0.4%
Acura Total Car
Sales 11,508 9,795 17.5% 115,098 94,405 21.4%
Acura Total Truck
Sales 5,233 4,936 6.0% 48,143 46,553 3.0%
Domestic Car Sales* 51,194 46,823 9.3% 594,457 556,249 6.5%
Honda Division 44,474 40,504 9.8% 529,329 504,652 4.5%
Acura Division 6,720 6,319 6.3% 65,128 51,597 25.7%
Domestic Truck Sales* 35,843 30,599 17.1% 328,036 324,388 0.7%
Honda Division 30,610 25,663 19.3% 279,893 277,835 0.3%
Acura Division 5,233 4,936 6.0% 48,143 46,553 3.0%
Import Car Sales 10,115 11,505 -12.1% 115,665 148,962 -22.7%
Honda Division 5,327 8,029 -33.7% 65,695 106,154 -38.4%
Acura Division 4,788 3,476 37.7% 49,970 42,808 16.3%
Import Truck Sales 13,350 11,343 17.7% 123,335 122,042 0.7%
Honda Division 13,350 11,343 17.7% 123,335 122,042 0.7%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 93,761 85,539 9.6% 998,252 1,010,683 -1.6%
Accord* 27,489 28,866 -4.8% 325,134 343,464 -5.7%
Civic* 21,778 19,130 13.8% 262,958 259,461 1.0%
Prelude 0 0 0 10
S2000 522 485 7.6% 6,357 6,782 -6.6%
Insight 11 49 -77.6% 570 1,085 -47.7%
FCX 1 3 5 4 24.5%
Odyssey* 12,603 10,962 15.0% 126,297 132,525 -5.1%
Passport 0 1 0 70
Pilot* 12,964 9,569 35.5% 101,672 87,124 16.2%
CR-V 13,350 11,343 17.7% 123,335 122,042 0.7%
Element* 5,043 5,131 -1.7% 51,924 58,116 -11.0%
Acura Division Total 16,741 14,731 13.6% 163,241 140,958 15.4%
RSX 1,600 1,196 33.8% 18,886 21,292 -11.6%
CL* 3 288 -99.0% 283 6,288 -95.5%
TL* 6,717 6,031 11.4% 64,845 45,309 42.6%
TSX 1,870 1,758 6.4% 26,080 15,336 69.4%
RL 1,310 517 153.4% 4,845 5,974 -19.2%
NSX 8 5 60.0% 159 206 -23.1%
MDX* 5,233 4,936 6.0% 48,143 46,553 3.0%
Selling Days 27 27 257 256
*Honda and Acura vehicles are made of domestic and global sourced parts.
**Daily Selling Rate