Mercury Debuts 'Meet The Lucky Ones' - Unprecedented Interactive Website Experience With An Independent Film Flair

   WHAT:     On November 1, Mercury debuted "Meet The Lucky Ones," an
             interactive website experience (http://meettheluckyones.com/)
             that extends the storytelling potential of the web in
             unprecedented ways. As the latest expression of Mercury's New
             Doors Opened marketing campaign, "Meet The Lucky Ones" is
             further evidence of Mercury's pursuit of new ways to connect
             with consumers and is one of the leading innovations on the
             recently re-launched Mercury website,
             http://mercuryvehicles.com/.

             "Meet The Lucky Ones" is a story written and produced with an
             independent film sensibility about the often-comic
             misadventures of a quirky, slightly dysfunctional family.  The
             story unfolds over a five-week period and is expressed via an
             interlocking combination of Internet-delivered short films,
             coupled with interactive elements that reveal significantly
             more details about the characters and the plot than you get
             from the films themselves.

             Journalists are invited to a teleconference to meet the
             creative forces behind "Meet The Lucky Ones," and take an
             in-depth tour of the series.

   WHEN:     The teleconference will be held at 11:30am EST Thursday,
             November 4.
             The dial-in phone number is:  800-367-3840  (international
             callers: 313-323-6737).
             The telephone passcode is: 8312 6112.
             Note new URL:  Log onto the http://www.meettheluckyones.com/
             during the teleconference.

   Contact:  Sara Tatchio                    Lisa Kovitz
             Lincoln Mercury                 Burson-Marsteller
             313-594-3744                    (212) 614-5041
             statchio@ford.com               LISA_KOVITZ@nyc.bm.com

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PRNewswire -- Nov. 3