Polaris Announces Changes to Management Team

MINNEAPOLIS--Nov. 2, 2004--Polaris Industries Inc. today announced management changes in its Snowmobile Division, Consumer Sales and Dealer Development departments, effective immediately.

Eric Lindquist, who has been Polaris' Director of Consumer Sales since 2002, has been named General Manager of the Polaris Snowmobile Division. As General Manager, Lindquist will oversee product development, engineering and marketing for Polaris' second-largest product line and will report directly to president and CEO Tom Tiller.

Steve Menneto will replace Lindquist as director of consumer sales. Menneto has been Polaris' Director of Dealer Development since 2002, and his replacement has not yet been named.

Bob Nygaard is appointed Director, Sales Operations and Dealer Support. Bob has made a huge contribution to the success of Polaris over the past 25 years and will continue to play an integral role in the future success of Polaris.

"These moves make an already strong leadership team even better," said Tiller. "We remain dedicated to building superior products for our dealers and customers. That starts with having the right people in place to help make Polaris the best powersports company in the world and a dominant global brand."

About Polaris

Information about the complete line of Polaris products is available from authorized Polaris dealers or from the Polaris homepage at www.polarisindustries.com.

With annual 2003 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is the recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Consumers can also purchase apparel and vehicle accessories anytime at www.polarisindustries.com.

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.