Prolong Oil Stabilizer is formulated to help stop oil leaks and excessive oil consumption, mitigate engine noise, reduce exhaust smoke, increase compression, stabilize viscosity and extend oil life, prevent sludge and varnish deposits, and provide protection against friction, heat and cold starts in engines that no longer run like new.
The formulation of Prolong Heavy Duty Oil Stabilizer includes Prolong's patented anti-friction metal treatment (AFMT(TM)) technology and the compliment of additives found in premium motor oils, which sets this product apart from the other well-known competitors. Prolong warns that many owners do not realize that substituting a quart of conventional oil treatment or oil stabilizer can rob the engine of 20%-25% of the necessary additives provided by today's motor oils, such as antioxidants. Prolong Oil Stabilizer includes these vital additives to provide a completely formulated oil stabilizer product.
"With Prolong Super Heavy Duty Oil Stabilizer you get it all, and more!" assures Elton Alderman, Prolong President, CEO and founder. "Our 32-ounce stabilizer includes all the beneficial additives of motor oil, premium viscosity modifiers and AFMT. Older vehicles that are burning oil, smoking and knocking don't need less, they need more in the way of lubrication help and that is what they get with our new oil stabilizer."
The product is compatible with both petroleum and synthetic motor oils and suitable for use in gasoline or diesel engines in passenger cars, light and medium duty trucks, big rigs, tractors and farm equipment, motorcycles, boats and competitive racing vehicles.
With the average age of passenger cars being close to ten years, and the average age of light-duty trucks being more than eight years, the purchase of products to address the needs of older, high-mileage vehicles has increased. Prolong management judges their new entry to be well timed to capitalize on the existing momentum and capture a major market share with a brand name automotive enthusiasts trust and recognize as a superior product.
The strength of the Prolong name and reputation for quality have been earned by the company's flagship product, Prolong Engine Treatment. Brand recognition and credibility are attributes much welcomed by automotive and mass market retailers in the oil treatment and stabilizer segment. "I am very encouraged at the initial response we are getting from key accounts and reps," states, Bill Carlson, Vice President of Sales.
Prolong is providing retailers with a pricing structure that allows its oil stabilizer to go head-to-head with leading competition and offer consumers real value. Special merchandising displays are expected to allow immediate in-store positioning without the delay of planogram revisions or re-set schedules. The Prolong Super Heavy Duty Oil Stabilizer will also be promoted in the Prolong Xtreme Machine Challenge Infomercial and is expected to be supported with a print ad campaign targeted at owners of older vehicles.
Asked if the new oil stabilizer would compete with Prolong Engine Treatment, Elton Alderman, explained, "Prolong Engine Treatment is a concentrated metal treatment that actually bonds to the metal surfaces of the engine for unequaled protection against extreme pressure friction and heat. It should be used in all vehicles, brand-new to vintage. Prolong Oil Stabilizer is formulated specifically to help solve problems that occur in older, high-mileage vehicles. It helps people to keep their motors running."
Prolong Super Lubricants, Inc. is an operating subsidiary of Prolong International Corporation. Prolong International Corporation (AMEX:PRL), a consumer products holding company headquartered in Irvine, California, through its operating subsidiaries, manufactures, markets and distributes a complete line of patented lubricant and proprietary automotive, commercial/industrial and household products. The company's products are marketed and sold under the brand name Prolong Super Lubricants(R) and are used in automotive, industrial and consumer applications. Prolong products are sold throughout the United States at major chain stores and auto retailers and in international markets. More information about Prolong International and its products can be obtained at http://www.prolong.com.
Forward-Looking Statements
Certain statements in this news release that relate to financial results, projections, future plans, events, or performance, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended and involve significant risks and uncertainties, including, but not limited to, the following: competition, cost of components, product performance and market acceptance of new products.. The words "estimate," "project," "potential," "intended," "expect," "anticipate," "believe" and similar expressions or words are intended to identify forward-looking statements. The Company's actual results could differ materially from those anticipated in such forward-looking statements as a result of a number of factors and conditions. These risks and uncertainties, and certain other related factors, are discussed in the Company's Form 10-K, Form 10-Q and other filings with the Securities and Exchange Commission. In light of the significant uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the Company's objectives or plans will be achieved. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update such forward-looking statements.