SEMA 2004: MAZDASPEED Accessories Take Center Stage at Show

- Mazda Offers Expanded Ways to Customize Your Zoom-Zoom -

LAS VEGAS, Nov. 2 -- Promises made, promises delivered. At the Specialty Equipment Market Association (SEMA) show today, Mazda North American Operations (MNAO) will display its full range of MAZDASPEED and Genuine Mazda Accessories. In doing so, Mazda fulfills a promise made at last year's SEMA show to bring a full line of MAZDASPEED-branded accessories for RX-8, MAZDA3, MAZDA6 and MX-5 Miata to market in North America.

MAZDASPEED accessories include items such as performance exhaust systems which can improve horsepower; springs, struts, shock absorbers and stabilizer bars that flatten out handling; performance brake parts which increase stopping power while reducing stopping distance; and interior and exterior styling parts to help every customer define their own vision of Zoom-Zoom. Nearly a third of Mazda's 700-plus dealers across the country are now registered to sell MAZDASPEED accessories, most of which carry Mazda's full factory warranty. MAZDASPEED accessories are built specifically for the vehicles on which they fit -- developed by the same engineers and designers who created the host vehicle, guaranteeing perfect fit and operation.

"Mazda's genuine accessories program provides drivers with aggressive performance and image-enhancement parts to customize their vision of Zoom-Zoom," said Jack Stavana, Director of Accessory Operations for MNAO. "Our accessories program is one of the most successful in the industry simply because it is the best. We help our customers to make their cars their own, all the while backing them by Mazda's full factory warranty and offering the opportunity to include the cost of those parts in the new-vehicle financing."

In addition to its MAZDASPEED and Genuine Mazda Accessory display, Mazda also will show the following vehicles at the 2004 SEMA Show:

   *  MAZDASPEED6 Chassis -- The all-wheel drive system and 270-plus HP
      engine for the most technically advanced high performance sedan Mazda
      has ever built will be shown at SEMA for the first time in the US.
      MAZDASPEED6 will be on sale in late spring, 2005.

   *  MAZDA3 "Rallye Racer Concept" -- The MAZDA3 Rallye Racer concept by
      Troy Lee Designs offers superior passenger and cargo utility in a
      5-Door hatchback body style.  The high-impact exterior graphics and
      mechanically customized interior deliver an eye-catching visual
      whether in the driveway or on the racetrack.

   *  MAZDA6 Sport Wagon -- The MAZDA6 Sport Wagon by Troy Lee Designs has
      an aggressive stance with custom body modification and an interior by
      Classic Soft Trim.

   *  Star Mazda Pro Series Racecar - This purpose-built single-seat formula
      racer sports a 240-horsepower RENESIS rotary engine with a six-speed
      sequential no-lift shift transmission.  With nearly 60 cars taking the
      grid at each race, the Star Mazda Pro Series is the best-subscribed
      professional single-seater race series in the US, and the class
      supports every American Le Mans Series race.

   *  DG Motorsports "Tribal 8" -- This Mazda RX-8 combines DG Motorsports'
      stunning carbon fiber components coupled with MAZDASPEED accessories,
      and a stylish, updated interior as well as performance enhancements.

   *  MAZDASPEED-accessorized RX-8 -- This RX-8 features all the MAZDASPEED
      accessories offered, including body kit, sport-tuned suspension
      components, sport sound muffler and interior styling items.

   *  MAZDASPEED MX-5 Miata -- The world's most popular roadster made even
      better by 25% more horsepower and 33% more torque due to an
      intercooled turbocharger and other engine modifications.  With a
      6-speed short-throw manual gearbox, lowered sport-tuned suspension,
      and visual enhancements, the MAZDASPEED MX-5 Miata is embodies a
      Zoom-Zoom lifestyle.

Mazda North America Operations is responsible for the sales and marketing, customer accessories, parts and service support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.