Kelley Blue Book and Dealix Corporation Expand Internet Sales Lead Partnership

IRVINE, Calif. and REDWOOD CITY, Calif., Oct. 29, 2004 -- Dealix's InvoiceDealers new car buying service will have featured placement on Kelley Blue Book's kbb.com website. Under the terms of the agreement, Dealix Member Dealers will receive even more highly qualified new car leads from Kelley Blue Book's kbb.com, the Internet's No. 1 automotive information resource.

"Nearly 70 percent of Kelley Blue Book's new car research visitors plan to buy a new car within 90 days, making leads from our site some of the highest quality leads on the Internet today. Through this agreement, Dealix Member Dealers will be introduced to even more aggressive in-market buyers," said Mike Romano, vice president of dealer strategy, products and services, Kelley Blue Book. "In working with Dealix, we are confident that our more than six million site visitors each month will be working with an expert dealer network, providing them with a the quality and service they have come to expect from our partners."

"Placement of the InvoiceDealers new car buying service on kbb.com will provide our Member Dealers with the opportunity to reach a targeted group of sophisticated car shoppers, and increase their Internet-based sales," said Mark Boyd, Dealix executive vice president of strategic development. "This new agreement is a win-win for both kbb.com's visitors and for Dealix's Member Dealers."

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