XTREMEX3 Adds North American Sales Team for Next-Generation On-Vehicle Multimedia Data Fusion Product

CHANTILLY, Va., Oct. 29, 2004 -- XTREMEX3 announced today the addition of three experienced regional account managers to support the launch of XTREMEX3's next-generation multimedia data fusion product in North America.

XTREMEX3 is a unique on-vehicle multimedia data fusion system that records, stores and plays back synchronized multi-camera digital video, digital audio and vehicle data, including speed, tach, and lateral Gs. With XTREMEX3, kart tracks and racing schools can generate new revenue streams from sales of XTREMEX3 DVD/CDs to customers.

Whether customers are serious racers or thrill-seekers, XTREMEX3 will encourage customers to keep coming back to XTREMEX3 partner tracks and racing schools:

  * For serious racers, XTREMEX3 delivers powerful synchronized digital
    video-audio-data playback that drivers can use to analyze and improve
    their racing skills

  * For corporate customers, XTREMEX3 delivers an incomparable memento of
    the race ... with corporate logos that remind employees and VIPs who
    paid for their exciting corporate event

  * For customers who want to have some fun at the kart track or racing
    school, XTREMEX3 delivers dual format DVD/CDs with broadcast-quality
    video that customers can play on their big-screen TVs or PCs

Richard Luther is Regional Account Manager for the Western Region, Mike Tritle is Regional Account Manager for the Central Region and Jeff Kitchen is Regional Account Manager for the Eastern Region. "As we continue to build our partner network of track operators and premier racing schools across North America, and as we launch our retail product via our dealer network, our sales managers will act as critical resources for customers. With their combined 70+ years in motor sports, Richard, Mike and Jeff represent the cream of the crop and I'm confident that our customers will enjoy working with the team," said Phil Sweatman, President and CEO. The Regional Account Managers will report directly to XTREMEX3's CEO.

Richard Luther, Western Regional Account Manager

Richard has over 30 years experience in the motor sports industry, including experience with NHRA Drag Racing, IHRA Drag Racing, NASCAR, NASCAR Craftsman Truck, NASCAR Grand National West, IHBA Boat Racing, and the IRL. Richard joins XTREMEX3 from Prolong Super Lubricants, where he was Director of Sales. Prior to Prolong, Richard was National Sales Manager for Royal Purple. Richard also worked many years as Sales Manager for Genuine Parts Company (NAPA).

Richard is responsible for the following states: AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA, and WY. Richard can be contacted at rluther@xtremex3.com.

Mike Tritle, Central Regional and Canada Account Manager

Mike has over 30 years experience in automotive and motor sports sales, service, and customer support. Mike joins XTREMEX3 from Auto Meter Data Acquisition, where he provided technical sales and field support. Mike also is a national competitor in PRO and NSCA Fastest Street Car Drag Racing, attaining sixth place PRO NMC class points position in 2002 and 2003. Mike also is a published author on data acquisition technologies.

Mike is responsible for the following states: AR, IL, IN, IA, KS, LA, MI, MN, MO, NE, ND, OK, SD, TX, and WI; Mike also is responsible for customers across Canada. Mike can be contacted at mtritle@xtremex3.com.

Jeff Kitchen, Eastern Regional Account Manager

Jeff has 14 years of technical sales in a variety of markets including automotive, motor sports, and consumer markets. Jeff was Team Manager for two professional race teams in Champcar and the IRL. Jeff founded IS Motorsport, a successful motor sports electronics distributor that maintained a 100% customer satisfaction rating during Jeff's tenure as Business Manager. Jeff was also Business Manager for Pi Research for professional open-wheel racing markets including Champcar, Indycar, Atlantics and Indylights. Jeff also was Sales Engineer for Elsco Electronics, serving parts of Southern California.

Jeff is responsible for the following states: AL, CT, DE, FL, GA, KY, ME, MD, MA, MS, NH, NY, NC, OH, PA, RI, SC, TN, VT, VA, Washington, DC, and WV. Jeff can be contacted at jkitchen@xtremex3.com.

About XTREMEX3

XTREMEX3 delivers unique on-vehicle multimedia data fusion systems that record, store and play back synchronized multi-camera digital video, digital audio and vehicle data. XTREMEX3 is partnered with over 60 leading track operators, kart track operators, and racing and driving schools across North America.

http://www.xtremex3.com/