Cima Systems Announces CimaVision; Powerful Web-based Tool Creates Actionable Reports

PLEASANTON, Calif.--Oct. 2, 20048, 2004--Cima Systems, a leading provider of automatic customer-interaction technology for the automotive industry, announced today the availability of CimaVision, a web-based tool for auto manufacturers and dealerships that turns raw customer and management data into actionable sales, customer-satisfaction and management reports.

"CimaVision creates value in the information we have collected from customers, employees and operations," said Ron Ferguson, dealer and general manager of Mooer's Volvo. "CimaVision helps me better understand my customers, my business and the effectiveness of my communications."

CimaVision combines and organizes data taken from one or many Dealership Management Systems (DMS) and Cima systems, giving users a variety of comprehensive, easy-to-understand maps and reports regarding customers, communications, employees, customer satisfaction and revenues. With one or two mouse clicks users can access a wealth of high-level customer, marketing and dealership information, or they can drill down to details and back up data including specific repair orders, card deals or customer surveys.

CimaVision also works with Cima's interactive communications software, AutoAppoint and AutoRemind, to track communications and summarize the revenue generated from any specific campaign.

AutoAppoint and AutoRemind were created to increase customer retention and sales while reducing overhead, through improved communications. The software automatically contacts and interacts with clients and prospects for numerous communications including appointment confirmations, prospect follow up, service reminders, vehicle-ready notices and even appointment scheduling. It then automatically sends out a client satisfaction survey following each interaction.

"CimaVision helps dealers make smarter and more informed decisions about incentives, employees, advertising, and marketing campaigns," said Cima President and CEO Gary Nixon.

CimaVision enables dealerships and manufacturers to:

-- Map or chart customer purchases by zip, value and more

-- Identify sales opportunities or lost opportunities

-- Organize and tier customer data by value or satisfaction

-- Track customer communications

-- Track customer satisfaction scores

-- Detail employee productivity

-- Identify and act upon customer issues

-- Analyze sales

-- Customize reports

For more information on Cima or its products please contact Lynette Hoeft at 925-931-0929 or visit www.Cimasystems.net.