AAPEX 2004: Simple Green Launches New Biodegradable Car Wash Cleaner

HUNTINGTON HARBOUR, Calif.--Oct. 2, 20048, 2004--Simple Green(R) announces the latest addition to its line of environmentally safer cleaning products, new Simple Green Car Wash Cleaner. This unique product offers unparalleled cleaning capabilities in a market-leading, biodegradable formula that can be safely used in a variety of automotive applications. With its retail start in the automotive business, Simple Green goes back to its roots by providing effective, environmentally safer cleaning products for automotive professionals and enthusiasts.

After listening to customer demands, Simple Green utilized technological advances to engineer a formula that maintains the exceptional cleaning efficacy and biodegradability of regular Simple Green All-Purpose Cleaner, while remaining gentle enough to use on delicate automotive surfaces. By producing a thick and rich foaming lather, Simple Green Car Wash Cleaner effectively lifts off soil and grease during washing without dulling or stripping away waxed surfaces. The concentrated cleaner safely cleans paint, clear coat, windows, metal, chrome, rubber, canvas and vinyl. It is also clean rinsing, leaving surfaces streak-free with a brilliant showroom finish.

From a retailer's perspective, Simple Green Car Wash's dynamic packaging will be quick to grab customers' attention and stand out from the other products on the shelf. In step with the environmentally friendly nature of the product, the 67-oz. size of Car Wash will come in Simple Green's new PETE (Polyethylene Terephthalate) bottle with the revolutionary built-in PETE handle. The ergonomic, easy-to-use bottle is one-of-its-kind.

In a flat category, Simple Green Car Wash presents strong visual appeal along with highly effective, biodegradable cleaning capabilities. With 30 years experience in the cleaning business, Simple Green continues to bring innovative cleaning solutions to the automotive aftermarket.

Company Background

Sunshine Makers Inc., founded in 1975, manufactures and markets the Simple Green line of non-toxic, biodegradable cleaning products domestically and internationally. Simple Green All-Purpose Cleaner was originally developed as a safer alternative to the toxic cleaners designed to remove tannic acid, a by-product of coffee roasting, from roasting machinery. Simple Green's safety and environmental claims are backed by over $3 million worth of independent laboratory testing. Since its inception, Sunshine Makers Inc. has pledged to develop products for consumers that are safer, effective and economical.