Subaru Announces SevenSeats Contest

-- Company Promotes Film-Making Challenge for Launch of New Seven-Passenger

                       Crossover Utility Vehicle --

  What:  Next year Subaru will launch its first ever crossover utility
         vehicle with flexible seating for up to seven passengers. To
         celebrate the event and generate enthusiasm, Subaru has partnered
         with Refinery, a Philadelphia-based interactive e-business firm,
         to enlist the help of students or amateur and independent
         filmmakers to produce 30-second film shorts to generate awareness
         for the launch of the new vehicle.

         Films submitted for the contest will be posted online at
         SevenSeats.com, where other filmmakers, casual viewers and Web
         surfers can view the spots and rate their favorites.  Online
         voting will determine the seven spots that make it to the final
         round of judging by a select Subaru team. The winning spot will be
         announced in January 2005. The winner can choose from a $10,000
         scholarship to his/her school of choice or a combination of $5,000
         cash and $5,000 in new media equipment.

         The contest website is: http://www.sevenseats.com/.

  When:  The contest began in October and runs through December 31, 2004.

  How:   Interested participants should go directly to
         http://www.sevenseats.com/ to download contest rules.

  About Refinery

Headquartered in Philadelphia, Refinery is a full-service, interactive e- business developer that delivers user-centered technology solutions that help businesses use the Web to drive revenues, control costs, and get closer to customers. Refinery offers solutions to specific business needs that integrate the expertise of our 70 consultants, engagement managers, user experience architects, designers, technologists, and of course clients. For more information visit http://www.refinery.com/.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes all-wheel drive Subaru vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru is the only car company that features Symmetrical All-Wheel drive as standard equipment on every vehicle in its product line. For additional information visit http://www.subaru.com/.

PRNewswire -- Oct. 28