Polaris Gets Its Motor Running with McKinney; Leading Recreational Vehicle Maker Taps McKinney For Creative Thinking and Connection Planning Capabilities

MEDINA, Minn.--Oct. 2, 20048, 2004--Polaris Industries Inc., one of the world's leading makers of all-terrain vehicles, motorcycles and snowmobiles, announced today it has named McKinney as its agency of record, effective immediately.

McKinney will provide a full range of integrated marketing communications solutions to Polaris that includes strategic leadership, creative development and media buying and planning responsibilities for all Polaris brands.

"At Polaris, it's all about becoming the best in powersports," said Ken Sobaski, Polaris VP Sales, Service and Marketing. "From the very beginning, McKinney's strategic thinking was demonstrated in both its outstanding creative work and its connection planning capabilities. We knew we had a fit."

"Polaris offers McKinney a great opportunity to broaden our portfolio of brands with high performance recreational vehicles that are a lot of fun," said McKinney President and CEO Brad Brinegar. "We are looking forward to taking this industry leader to an even higher level of performance in the market place."

Polaris will continue its relationships with The Integer Group, Denver which handles dealer promotional advertising, Weber Shandwick, Minneapolis, the company's public relations firm and Penn Garritano, Minneapolis, agency of record for direct marketing.

About Polaris

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

With annual 2003 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is the recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

About McKinney

Founded in 1969, McKinney is a creatively renowned advertising agency whose clients include in addition to Polaris Industries, American Airlines Cargo, Audi of America, First Citizens Bank, Full Frame Documentary Film Festival, Lands' End, the NASDAQ Stock Market, Rare Hospitality, Inc., Travelocity, and XO Communications. Headquartered in Durham, NC, McKinney is an independent operating unit of Havas, a NASDAQ-listed firm that is one of the world's largest communications companies. More information is available at www.mckinney-silver.com.