BMW Selects FineGround to Ensure Consistent Web Application Performance

LONDON, October 27 --

- Velocity(TM) Accelerates Vignette Application and Provides Maximum Business Availability for Online Customers and Dealers

FineGround, the leading provider of web application delivery products, announced today that BMW Great Britain has selected its FineGround Velocity(TM) application optimization appliance to optimize the performance of its website. The solution was implemented by Teneo, a premier FineGround Solutions Partner in the UK and installed at BDR Ltd.'s data center where the site is hosted. The boost in application performance was put in place primarily to ensure maximum business availability and user satisfaction for the over 250,000 visitors browsing and shopping the BMW.co.uk site.

"Our goal was to provide faster accessibility to online information and significantly enhance our users' online experience," said Richard Hudson, CRM & E-commerce Manager at BMW. "The FineGround Condenser Solution has enabled us to deliver exceptional performance to our customers. By utilizing FineGround, we continue to generate online interest in the new models as well as provide a consistent, real-time customer experience."

Speed, performance and user satisfaction are key issues Internet retailers need to conquer in order to give users what they want -- an online shopping experience that mirrors the quality and service of brick-and-mortar shopping. Delivering real-time information will enhance the BMW brand representation online, promote new model launches and generate increased sales leads to deliver to the dealer network. FineGround's integrated set of performance optimization techniques enables customers to leverage their existing systems and investments, providing a transparent, effective solution to dramatically improve the performance of internal and external web-based applications.

"BMW prides itself on its innovation and relentless pursuit for customer excellence and as such they wanted to provide their website visitors with the same level of consistent high-quality service they have come to expect from BMW," said Rich Link, FineGround's General Manager for EMEA. "FineGround recognizes that organizations today require an easy, cost-effective solution that not only speeds secure applications but also provides the scalability and high-performance required in an e-business environment.

About FineGround

FineGround offers the industry's only fully integrated Enterprise Application Delivery Suite for automated performance optimization, end-to-end monitoring and application security. Global 2000 companies implement FineGround's solution to automate the secure delivery of mission critical applications to branch offices, maximizing IT efficiency and application performance. The FineGround Enterprise Application Delivery Suite installs in the data center requiring no changes to the desktop, application or servers. FineGround is headquartered in Campbell, California with international headquarters in London, Hong Kong, and Toronto. Information about FineGround can be found on the web at http://www.fineground.com/uk or http://www.fineground.com .

April Rassa of FineGround Networks, Inc., +1-408-376-0570, ext. 121, or april@fineground.com