Outdoor Channel Teams With Kevin Harvick Incorporated; Announces NASCAR Busch Series Program for 2005

TEMECULA, Calif., Oct. 26, 2004 -- The Outdoor Channel (TOC), a wholly-owned subsidiary of Outdoor Channel Holdings, Inc. , announced a deal with Kevin Harvick Incorporated (KHI) to sponsor KHI's No. 33 Chevrolet for the 2005 NASCAR Busch Series season.

The Outdoor Channel colors will drape car No. 33 driven by "1999 NASCAR Busch Series Rookie of the Year" Tony Raines for 16 events in the 2005 season. Raines shares driving duties with Tony Stewart, the 2002 NASCAR Nextel Cup Series champion, who will pilot No. 33 for 10 events with two special Action Performance paint schemes, and eight more races (sponsor yet to be announced); Yard-Man will feature its colors for the remaining races.

KHI will also compete as an owner/driver in two Truck Series events for Yard-Man and GM Goodwrench at Martinsville (Va.) Speedway and Michigan International Speedway respectively.

"The Outdoor Channel is taking Outdoor Television to a higher level with the July 2005 launch of Outdoor Channel 2 HD, and now we are taking our motorsports program to a higher level through our association with Kevin Harvick Inc.," said Wade Sherman, SVP of Programming for The Outdoor Channel. "We look forward to an awesome season in partnership with these fine sponsors, and believe our team to be a strong contender for the Owners Championship in 2005."

The Outdoor Channel first began its motorsports involvement in 2000 joining the Automobile Racing Club of America (ARCA). 2005 marks TOC's 3rd season with NASCAR Busch Series driver Tony Raines, and the network's 5th season as a NASCAR Busch Series car sponsor.

About The Outdoor Channel

The Outdoor Channel is a national television network dedicated to providing the best in traditional outdoor programming to America's 82 million anglers, hunters and outdoor enthusiasts. The network features approximately 100 weekly hunting, fishing, shooting sports, rodeo, motorsports, gold prospecting and related outdoor lifestyle programs. Based on October 2004 Nielsen Media Research, The Outdoor Channel's universe is approximately 26.2 million subscriber homes -- delivered through a combination of cable and satellite dish viewers.

The Outdoor Channel will soon launch a new and separate network to cable and satellite audiences, offering its popular outdoor programming entirely in high definition. Outdoor Channel 2 HD is set to debut in July 2005 and will offer programming both shared and independent of the existing Outdoor Channel. For more information about The Outdoor Channel, please visit www.outdoorchannel.com.

About Kevin Harvick Incorporated

Kevin Harvick Incorporated is a 50,000 square-foot facility headquartered in Kernersville, NC. It currently operates one Truck Series team and will expand to house a full-time Busch Series team in 2005. In just three short years, KHI has amassed an impressive on-track record. In 40 Truck Series starts, it has 10 top-five and 14 top-10 finishes as well as one top-five and one top-10 finish in two Busch Series starts.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (OUTD) is the owner of The Outdoor Channel. The company also owns and operates related businesses that serve the interests of viewers of The Outdoor Channel and other outdoor enthusiasts. These related businesses include LDMA-AU, Inc. (Lost Dutchman's) and Gold Prospector's Association of America, LLC. (GPAA). For more information about Outdoor Channel Holdings, visit www.outdoorchannelholdings.com.