Pharos Selects NAVTEQ as Map Data Supplier
CHICAGO, Oct. 26, 2004 -- NAVTEQ , a leading global provider of digital maps for vehicle navigation and location-based solutions, has been selected as a map data provider to Pharos Science & Applications, Inc., a leading provider of portable GPS navigation and location-based services since 1998.
NAVTEQ maps bring a unique level of accuracy and richness of information about the road network to navigation solutions, delivering the optimum navigation experience on handheld devices. With leading automotive, wireless, Internet and fleet companies comprising its list of customers, NAVTEQ has established a solid reputation as a premium provider of digital maps of over 40 countries on four continents.
Pharos' pioneering efforts, in bringing navigation applications to the consumer market, makes this relationship with NAVTEQ an ideal fit. With these two companies working together, consumers will enjoy an even broader range of portable navigation solutions -- available through both brick and mortar retailers and electronic e-tailers.
"By its very nature, a navigation solution is exacting -- accuracy is critical when guiding a customer to his or her destination. The quality of our map data is a key component of that solution. Partnering with NAVTEQ will allow us to continue to lead the market and meet our customer's high expectations," said Bob Serafini, Vice President of Sales, Pharos.
"This agreement is really pivotal for the mobile device industry because it marks the formalization of a relationship between two companies playing leading roles in building awareness and adoption of portable navigation solutions. We're looking forward to collaborating with Pharos to facilitate the company's delivery of high quality solutions to its customers," said NAVTEQ's Winston Guillory, Senior Vice President - North American Sales.
About Pharos
Pharos Science & Applications, Inc. is a leading provider of portable GPS navigation and location-based services for a variety of markets. Pharos is a charter member of Microsoft's Mobility Partner Advisory Council, a QUALCOMM Elite BREW Developer, and member of ITS America and CTIA. The company's products are sold through a network of leading national retail locations and online stores including CompUSA, Fry's Electronics, Dell, Toshiba, Amazon, SkyMall, MobilePlanet, Buy.com, Verizon and others. Additionally, Pharos' Ostia mobility software drives the routing calculation and guidance capabilities for a variety of other manufacturers' vehicle navigation products. For more information, visit http://www.pharosgps.com/ .
QUALCOMM, BREW and Elite BREW are registered trademarks of QUALCOMM Incorporated. Smart Navigator, Smart Traffic and Smart Finder are trademarks of Pharos Science & Applications, Inc. All other trademarks are the property of their respective owners.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices and Internet-based mapping applications. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 1,400 employees located in over 100 offices in 20 countries.
NAVTEQ is a trademark in the U.S. and other countries.
This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates" or words of similar meaning. These statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under the caption "Risk Factors" in NAVTEQ's Quarterly Report on Form 10-Q for the quarter ended June 27, 2004, as filed with the Securities and Exchange Commission.
Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.