Give the Gift of Safety This Holiday Season; For Less Than $50, Whiter Headlights Improve What Loved Ones See on the Road; And How Soon They Can See It

DANVERS, Mass.--Oct. 2, 20045, 2004--This gift-giving season consumers can invest under $50 to keep their loved ones safe on the road at night with SYLVANIA SilverStar(R) high performance halogen headlights. SilverStar headlights produce a whiter light that helps make night driving safer. They are the perfect holiday gift for every family member who drives. SilverStar lighting is available for most cars and trucks on the road.

A pair of whiter, brighter headlights is a great gift idea, considering the hazards of driving at night. According to the National Safety Council, traffic deaths occur three times more often at night than during the day. Many drivers don't know that replacing their vehicle's headlights approximately once a year can help improve road visibility and make night driving a safer experience.

"It's not what you see when driving at night; but how soon you see it. Many drivers don't realize that headlights just don't just burn out; they dim over time," said Laura Peach, SilverStar product marketing manager at OSRAM SYLVANIA. "Whether you're thinking of the new driver in your household, or the maturing parent who taught you to drive at night, a pair of whiter, brighter SYLVANIA SilverStar headlights are the most loving gift you can give. Better headlights help your loved ones see better at night, and give you peace of mind when they are on the road. When you think about it, the gift of headlights gives twice."

When choosing headlights, consumers should look for a product that provides whiter light. SYLVANIA SilverStar headlights produce a whiter light and are up to 20 percent brighter than standard halogen bulbs, which can dim and yellow over time. In addition, SilverStar headlights are 100 percent street legal.

A study conducted by the Lighting Research Center at Rensselaer Polytechnic Institute (RPI) in Troy, N.Y., found that whiter headlights help improve drivers' ability to see roadside objects, such as street signs. Whiter light also helps drivers improve their reaction time and avoid potential road hazards.

SYLVANIA SilverStar headlights are "plug and play" replacement bulbs that can be installed as easily as replacing regular headlight bulbs. It is recommended to check the owner's manual for vehicle specific instructions. SilverStar headlights retail for $19.99 or less and are available at automotive retailers, mass merchants and at the SYLVANIA SilverStar web site. For more information on choosing the correct SilverStar headlights for a specific vehicle as well as for headlight care safety tips, please visit: http://www.sylvania.com.

About OSRAM SYLVANIA

OSRAM SYLVANIA, headquartered in Danvers, Mass., is the North American operation of OSRAM GmbH, based in Munich, Germany. Its combined Automotive Lighting businesses are number one in the world for automotive light sources, with nearly a third of the market. For more information about OSRAM SYLVANIA's Automotive Lighting business or its products, please contact: OSRAM SYLVANIA, Automotive Lighting, 275 West Main Street, Hillsboro, N.H., 03244, or call (800) 347-3420, or visit our Web site at www.sylvania.com.

Editors: Please note: SYLVANIA SilverStar product photos are available up on request.