World's Largest, Free Education Forum for Manufacturing Technology Begins This Week; Rockwell Automation Hosts 13th Annual Automation Fair

MILWAUKEE--Oct. 25, 2004--Rockwell Automation, Inc. this week hosts an international gathering of more than 10,000 manufacturing customers, analysts and partners at its 13th annual Automation Fair. Taking place Oct. 27, 2004 - 28 at the Orange County Convention Center in Orlando, Fla., Automation Fair is the world's largest free educational forum - featuring tutorial and technical sessions, demos, labs and exhibits - for manufacturers who want to use automation to their global competitive advantage.

"Our customers tell us we know their business and help solve their challenges better than anyone. Education is key in helping them be more productive and use the latest advancements in technology to make their manufacturing operations a global competitive advantage," said Keith Nosbusch, Rockwell Automation president and chief executive officer. "Automation Fair allows us to personally connect and share our 100 years of experience and ongoing innovation with customers."

The day before Automation Fair, Rockwell Automation will host "Manufacturing Perspectives 2004," a forum addressing global manufacturing trends and the role of technology in driving productivity. The forum will feature international experts from The Conference Board, the National Coalition for Advanced Manufacturing (NACFAM), AMR Research, and ARC Advisory Group, as well as manufacturing leaders from 3M, Cisco, Coors Brewing Co., DuPont, IBM, John Deere, Mercedes-Sao Paulo, Nestle-Chile, and Wyeth Pharmaceuticals, all Rockwell Automation customers.

More information about Automation Fair can be found at www.automationfair.com.

Rockwell Automation, Inc. is a leading global provider of industrial automation power, control and information solutions that help customers meet their manufacturing productivity objectives. The company brings together leading brands in industrial automation for Complete Automation(R) solutions, including Allen-Bradley(R) controls and services, Dodge(R) mechanical power transmission products, Reliance(R) motors and drives, and Rockwell Software(R) factory management software. Headquartered in Milwaukee, Wis., USA, the company employs about 20,000 people serving customers in more than 80 countries.

Allen-Bradley, Complete Automation, Dodge, Reliance, and Rockwell Software are registered trademarks of Rockwell Automation, Inc.