Jaguar Executives on Hand to Introduce New X-TYPE Line at California Auto Show

All-New Jaguar X-TYPE Sportwagon Joins the Broadened Sedan Choices Including

               the Athletic Sport and Luxurious VDP Edition

 *** Interview and Photo Opportunity for Wednesday, October 27, 2004 ***

   WHAT:     Jaguar will introduce its expanded X-TYPE range -- the 3.0,
             Sport and VDP Edition sedans and Jaguar's first-ever Sportwagon
             -- at the California International Auto Show.  Executive Vice
             President of Sales, Marketing and Communications, C.J.
             O'Donnell, will be on hand for interviews and photo
             opportunities.

   WHEN:     WEDNESDAY, October 27 at 9:50 a.m.

   WHERE:    California International Auto Show
             Anaheim Convention Center
             Anaheim, Calif.

   DETAILS:  Jaguar North America will proudly introduce the broader and
             more diverse X-TYPE range at the California International Auto
             Show in Anaheim, Calif.  Jaguar's best-selling, all-wheel-drive

             X-TYPE premium compact range leaps into the 2005 model year
             with four distinctive models equipped to appeal to a wider
             range of customers -- the Sportwagon, 3.0, Sport and VDP
             Edition.

             The new 2005 package structure and comprehensive Sport and VDP
             Edition feature collections broaden the appeal of the X-TYPE
             sedan, while the Sportwagon reaches an entirely new audience in

             need of more functionality but unwilling to compromise driving
             dynamics, performance or style.

             Press attendees will have the opportunity to have a first look
             at the new X-TYPE vehicles as well as interview Jaguar
             executives and product specialists.

             Photography and interview opportunities are available.

   CONTACT:  Rebecca Rose - 949-341-6830 or 949-465-1600
             Mia Bae - 949-465-1600

PRNewswire -- Oct. 22