ICON Produces DVD for Bendix(R) Brakes

ANN ARBOR, Mich., Oct. 22, 2004 -- ICON Creative Technologies Group has completed an all-new DVD entitled "The Friction Factor" for Honeywell Friction Materials, the makers of Bendix(R) Brakes. The five-part DVD is aimed at brake technicians in training and is designed to educate the audience about the appropriate use and installation of Bendix(R) brakes. Targeted at a younger audience, the DVD features complex computer generated and special effects sequences, as well as digital footage of materials, parts and processes taken at Bendix facilities in Troy, Mich.

ICON's creative team produced the video in its entirety from script development (ICON Creative Technologies Group won last year's IABC Renaissance Award of Excellence for script writing on a prior project), to video direction, computer generated animations, and editing. ICON's video development process is completely digital -- from its cameras to final output -- streamlining the development process internally, and eliminating the high overhead associated with yesterday's video solutions.

The DVD is designed for use in classroom training but is versatile enough to be used across multiple venues. Bendix delivered the DVD to vocational schools across the country in August of 2004. "We are very excited about the project because Bendix wanted a current, even hip approach to the video. While the message was still technical, the styling and presentation made the project fun to develop. I credit Bendix for having vision beyond a typical corporate video," says Rob Cleveland, President of ICON Creative Technologies Group.

ICON Creative Technologies Group is an Ann Arbor based agency that helps customers use technology to effectively reach out to their key target audiences. Operating since 1994, ICON has served customers in the automotive, biotech and service industries. Those services include creative web development, B2B web-based data solutions, online surveys, videos and DVDs, CD-ROMs, interactive training modules, email marketing campaigns and corporate presentations. Learn more online at http://www.iconicweb.com/ .

Honeywell Friction Materials, the makers of Bendix(R) Brakes, is a major global supplier of automotive brake friction materials and aftermarket brake products with annual sales of nearly $800 million. There are 13 manufacturing plants and five major engineering facilities in nine countries. Key products include disc brake pads, drum brake linings and a variety of premium, application-specific aftermarket brake products marketed under the Bendix(R) brand name worldwide and the JURID(R) brand name in Europe and Asia. Honeywell Friction Materials also sells friction and other components under the RoadTuff(R) and Bendix(R) Global brand names. For more information on Bendix, visit the brand online at http://www.bendixbrakes.com/ or call 1-800-231-3726. For information on JURID, visit http://www.jurid.de/ . Bendix and JURID are registered trademarks of Honeywell International.