Lifetime Learning Systems, Inc. to Kick Off 2004/2005 Nationwide Education Program on ATV Safety and Environmental-Friendly Riding

Curriculum Stresses Early Education for Students in Grades Five through Twelve

WASHINGTON, Oct. 21 -- Lifetime Learning Systems, Inc. announced today a new nationwide education program, Protect Yourself. Protect the Planet., to promote all-terrain vehicle (ATV) safety and environmental- friendly riding. The 2004/2005 educational program will include the distribution of 20,000 sets of classroom materials -- a teacher's guide, a student activity booklet, a parent take-home brochure, and a classroom poster -- to middle schools and high schools in specific geographic areas with high ATV use across the country. The materials are designed to help educate families, students, teachers and community leaders about ATV safety and how to be environmentally-friendly riders. The program, funded by the major ATV manufacturers, builds upon a similar successful educational program implemented in 2000.

"We are pleased to be partnering again with the major ATV manufacturers on this important project," said Terry Bromberg, President, Lifetime Learning Systems, Inc. "Since the popularity of ATVs has been increasing steadily, the need to promote both rider safety and riding in a manner that protects the environment has become all the more important. With the support of the major ATV manufacturers, our education program will help millions of kids -- and their parents, teachers and community leaders -- understand the importance of riding ATVs safely and respectfully."

In Spring 2000, Lifetime Learning Systems, Inc. distributed thousands of "Ride Right" materials on ATV safety that reached approximately four million students and nearly one million parents. The 2004/2005 Protect Yourself. Protect the Planet. program has the potential to reach 12 million children and adults. In addition to being distributed in schools in mid-November, the colorful materials will be posted on company and trade association websites, and will be distributed at community events, to youth organizations, and to law enforcement officials.

The major ATV manufacturers supporting this effort include American Honda Motor Co., Inc., American Suzuki Motor Corporation, Arctic Cat Inc., Bombardier Recreational Products Inc., Deere & Company, Kawasaki Motors Corp., U.S.A., Polaris Industries Inc. and Yamaha Motor Corporation, U.S.A.

The Protect Yourself. Protect the Planet. program includes materials that stress key safety issues such as:

  * One size definitely does not fit all -- youth riders should be on ATVs
    between 50cc and 90cc, depending on age

  * Always wear helmets and other protective gear

  * Do not take passengers on single-operator ATVs

  * Read the owner's manual

  * Always be supervised by adults

Additionally, this program emphasizes the protection of the environment with tips to be an eco-friendly rider such as:

  * Stick to the trails that have been developed in an eco-friendly manner

  * Make sure that your ATV meets local noise ordinances

  * Don't litter

  * Don't trespass

  * Report inappropriate behavior, damage to natural resources and any
    hazards you may encounter to local officials or park rangers

WRC Consumer and Custom Publishing Group includes the custom educational publishing company, Lifetime Learning Systems(R) (Lifetime). Lifetime is the recognized leader in developing unique educational programs customized for sponsors such as corporations, nonprofit associations and government agencies that want to cost effectively reach target audiences through established channels.

WRC Consumer and Custom Publishing Group is part of WRC Media Inc., a leading publishing and media company that creates and distributes innovative supplementary education materials for the school, library, and home markets. In addition to WRC Consumer and Custom Publishing Group, WRC Media's operating companies include AGS Publishing, CompassLearning(R), Weekly Reader Corporation, and World Almanac Education Group, Inc., which together market some of the best-known brands in educational publishing.