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Lithia Motors Reports Record 3Q Revenues and Earnings Per Share of 75 Cents

MEDFORD, Ore.--Oct. 2, 20041, 2004--Lithia Motors, Inc. :

  Lithia Motors' Highlights for continuing operations for period
  ended Sept. 30, 2004:

        Third Quarter 2004                First Nine Months 2004
        ------------------                ----------------------

  Operating Profits:        +17%      Operating Profits:        +26%
  Net Income:               +12%      Net Income:               +27%
  Earnings per Share:        +9%      Earnings per Share:       +22%
  Operating Margin (EBIT):  4.1%      Operating Margin (EBIT):  3.5%


Lithia Motors, Inc. today announced that net income from continuing operations rose 12% to $14.3 million in the third quarter of 2004 compared to $12.8 million in the third quarter of 2003. Earnings per share from continuing operations rose 9% to $0.75 per share versus $0.69 in the same period last year. This was on 2% more diluted shares outstanding.

Third quarter 2004 sales increased 8% to $755.9 million from $701.4 million in the third quarter of 2003. New vehicle sales increased 10%, used vehicle sales increased 1%, parts/service sales increased 10%, and finance/insurance sales increased 12%.

Sidney B. DeBoer, Lithia's Chairman and Chief Executive Officer, commented, "Margin improvement in the face of a volatile sales environment characterizes our third quarter results. The third quarter operating margin improved 30 basis points to 4.1%, as compared to the same period last year. This is the highest operating margin level for the third quarter that we have seen since 2000. These trends are similar to what we experienced in the second quarter of the year. Lithia has now experienced year-over-year operating margin improvements for 5 consecutive quarters."

"Total retail same-store sales declined 4.2% for the quarter. We maximized profitability in a slower sales environment. The ability to increase margins in a volatile sales environment is a result of Lithia's store network that runs on strong operating systems that are common to all stores. The gross profit margin for the quarter improved 40 basis points as compared to the same period last year. Sales general & administrative (SG&A) expense, as a percentage of gross profit, improved by 190 basis points as compared to the third quarter of last year, as many cost saving initiatives continue to show positive results."

"Finally, new vehicle inventories are well positioned going into the fourth quarter. New vehicle inventories at the end of September were 7 days lower than year-end 2003 levels and 16 days lower than at the end of the second quarter of the year," concluded Mr. DeBoer.

For the nine-month period ended September 30, 2004, Lithia's net income from continuing operations rose 27% to $32.7 million as compared to $25.8 million in the same period last year. Earnings per share rose 22% to $1.71 per share versus $1.40 in the same period last year. This was on 4% more diluted shares outstanding.

For the first nine months, total sales increased 9% to $2.08 billion from $1.90 billion in the same period last year. New vehicle sales increased 11%, used vehicle sales increased 2%, parts/service sales increased 16%, and finance/insurance sales increased 12%.

Jeffrey B. DeBoer, Senior Vice President and CFO, added, "In the third quarter, Lithia completed three acquisitions: Toyota of Odessa, Texas, and Lithia Chrysler Jeep Dodge and Lithia Honda, both in Great Falls, Montana. These stores have combined annualized sales of approximately $60 million. More recently we acquired a small BMW store in an existing market and Chrysler and Jeep franchises in Santa Rosa, California, which were added to our Dodge store in that market. So far this year we have completed acquisitions with approximately $305 million in annualized sales. For the trailing four quarters, we have acquired approximately $385 million in annualized sales, which represents nearly 15% growth on our total revenues for the same period. We expect to close further acquisitions prior to year end."

The Financial Accounting Standards Board's Emerging Issues Task Force (EITF) recently approved a change, expected to be effective in December of 2004, in the calculation of diluted earnings per share. As a result of EITF's recent ratification of Issue No. 04-8, the company will be required to include in its share count, in determining diluted earnings per share, the shares potentially issuable to the holders of its $85,000,000 in principal amount 2.875% Senior Subordinated Notes Due 2014, even though the holder of such notes cannot convert the notes into common stock except under certain limited circumstances and then only at a conversion price of approximately $37.69 per share. Previously, the shares issuable would only be included in the calculation of diluted EPS if the holders were then entitled to convert the notes. For purposes of calculating diluted EPS, Lithia will be required to increase its share count by the approximately 2,255,000 shares contingently issuable to the noteholders. Adoption of the accounting statement change will not affect net income, cash flow or basic earnings per share of the company.

"Our annual guidance for 2004 has been increased to a range of $2.15 to $2.18 per fully diluted share, prior to giving effect of the recently ratified consensus in EITF Issue No. 04-8. For the full-year 2005, we are providing guidance of $2.31 to $2.41, which assumes a steady pace of acquisitions. It is anticipated that the final adoption of the consensus in EITF Issue No. 04-8 will reduce fully diluted EPS by approximately $0.10 in 2004 and $0.18 in 2005," concluded Jeffrey B. DeBoer.

Conference Call Information

Lithia Motors will be providing more detailed information on the results for the third quarter 2004 in its conference call scheduled for 11 a.m. PDT today. The call can be accessed live by calling 973-582-2700. To listen to a live webcast or hear a replay, log-on to: www.lithia.com -- go to Investor Relations -- and click on the Live Webcast icon.

About Lithia

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that sells 25 brands of new vehicles and operates 85 stores and 162 franchises in 12 states in the Western United States and over the Internet through "Lithia.com-America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 95,255 new and used vehicles and had $2.51 billion in total revenue in 2003.

Forward Looking Statements


LITHIA MOTORS, INC.
(In Thousands except per share and unit data)

Unaudited                    Three Months Ended
---------                       September 30,   
                             ------------------  $ Increase % Increase
                               2004       2003   (Decrease) (Decrease)
                               ----       ----   ---------- ----------
New Vehicle Sales            $451,005   $411,358   $39,647      9.6%
Used Vehicle Sales            198,534    196,280     2,254      1.1
Service, Body & Parts Sales    74,617     67,849     6,768     10.0
Finance & Insurance            28,029     25,071     2,958     11.8
Fleet & Other Revenues          3,708        882     2,826    320.4
                             --------   --------  -------- --------
Total Revenues                755,893    701,440    54,453      7.8
Cost of Sales                 631,327    588,636    42,691      7.3
                             --------   --------  -------- --------
Gross Profit                  124,566    112,804    11,762     10.4
SG&A Expense                   90,362     83,904     6,458      7.7
Depreciation/Amortization       3,254      2,504       750     30.0
                             --------   --------  -------- --------
Income from Operations         30,950     26,396     4,554     17.3
Flooring Interest Expense      (4,498)    (3,324)   (1,174)    35.3
Other Interest Expense         (2,464)    (1,496)     (968)    64.7
Other Expense, net               (502)      (243)     (259)   106.6
                             --------   --------  -------- --------
Income from continuing
 operations before income 
 taxes                         23,486     21,333     2,153     10.1
Income Tax Expense              9,159      8,491       668      7.9
Income Tax Rate                  39.0%      39.8%
Net Income from continuing
 ops.                          14,327     12,842     1,485     11.6
                             --------   --------  -------- --------
Income (Loss) from
 discontinued operations, 
 net of income taxes              143         39       104    266.7
Net Income                   $ 14,470   $ 12,881   $ 1,589     12.3%
                             ========   ========  ======== ========
Diluted Net income per
 share:
   Continuing Operations     $   0.75   $   0.69   $  0.06      8.7%
   Discontinued Operations       0.01          -
                             --------   --------
   Net Income                $   0.76   $   0.69   $  0.07     10.1%
                             ========   ========  ======== ========
   Diluted Shares
    Outstanding                19,121     18,708       413      2.2%


Unit Sales:                     2004       2003
-----------                     ----       ----
New Vehicle                    16,012     15,358       654      4.3%
Used -- Retail Vehicle         10,845     11,492      (647)    (5.6)
Used -- Wholesale               6,154      6,980      (826)   (11.8)
Total Units Sold               33,011     33,830      (819)    (2.4)

Average Selling Price:
----------------------
New Vehicle                  $ 28,167   $ 26,785   $ 1,382      5.2%
Used -- Retail Vehicle         15,330     14,361       969      6.7
Used -- Wholesale               5,246      4,477       769     17.2

Key Financial Data:
-------------------
Gross Profit Margin              16.5%      16.1%
SG&A as a % of Gross Profit      72.5%      74.4%
Operating Margin                  4.1%       3.8%
Pre-Tax Margin                    3.1%       3.0%
Total Retail Same-Store Sales    (4.2)%     (0.2)%


LITHIA MOTORS, INC.
(In Thousands except per share and unit data)

Unaudited                    Nine Months Ended
---------                      September 30,    
                             -----------------  $ Increase % Increase
                              2004       2003    (Decrease) (Decrease)
                              ----       ----    ---------- ----------
New Vehicle Sales         $1,204,823  $1,083,697  $121,126     11.2%
Used Vehicle Sales           572,626     559,468    13,158      2.4
Service, Body & Parts Sales  215,796     185,366    30,430     16.4
Finance & Insurance           76,158      67,959     8,199     12.1
Fleet & Other Revenues         6,606       4,822     1,784     37.0
                            --------    --------  -------- --------
Total Revenues             2,076,009   1,901,312   174,697      9.2
Cost of Sales              1,729,270   1,598,282   130,988      8.2
                            --------    --------  -------- --------
Gross Profit                 346,739     303,030    43,709     14.4
SG&A Expense                 264,114     237,718    26,396     11.1
Depreciation/Amortization      9,297       6,889     2,408     35.0
                            --------    --------  -------- --------
Income from Operations        73,328      58,423    14,905     25.5
Flooring Interest Expense    (12,237)    (10,542)   (1,695)    16.1
Other Interest Expense        (6,361)     (4,448)   (1,913)    43.0
Other Income (Expense), net   (1,199)       (645)     (554)    85.9
                            --------    --------  -------- --------
Income from continuing
 operations before income 
 taxes                        53,531      42,788    10,743     25.1
Income Tax Expense            20,877      17,030     3,847     22.6
Income Tax Rate                 39.0%       39.8%
Net Income from continuing 
  ops.                        32,654      25,758     6,896     26.8
                            --------    --------  -------- --------
Income (Loss) from
 discontinued operations, 
 net of income taxes             135        (193)      328   (169.9)
Net Income                $   32,789  $   25,565  $  7,224     28.3%
                            ========    ========  ======== ========
Diluted Net income per
 share:
   Continuing Operations  $     1.71  $     1.40  $   0.31     22.1%
   Discontinued Operations         -       (0.01)
                            --------    --------
   Net Income             $     1.71  $     1.39  $   0.32     23.0%
                            ========    ========  ======== ========
   Diluted Shares
    Outstanding               19,127      18,430       697      3.8%


Unit Sales:                    2004        2003
-----------                    ----        ----
New Vehicle                   43,255      41,088     2,167      5.3%
Used -- Retail Vehicle        31,875      32,036      (161)    (0.5)
Used -- Wholesale             17,961      19,921    (1,960)    (9.8)
Total Units Sold              93,091      93,045        46      0.0

Average Selling Price:
----------------------
New Vehicle               $   27,854  $   26,375  $  1,479      5.6%
Used -- Retail Vehicle        14,981      14,516       465      3.2
Used -- Wholesale              5,295       4,740       555     11.7

Key Financial Data:
-------------------
Gross Profit Margin             16.7%       15.9%
SG&A as a % of Gross Profit     76.2%       78.4%
Operating Margin                 3.5%        3.1%
Pre-Tax Margin                   2.6%        2.3%
Total Retail Same-Store Sales   (2.9)%       1.9%


Balance Sheet Highlights (Dollars in Thousands)

                                September 30, 2004   December 31, 2003
                                ------------------   -----------------
                                     Unaudited
                                     ---------
Cash & Cash Equivalents             $   39,129        $   74,408
   Trade Receivables(a)                 93,113            86,908
   Inventory                           500,273           445,281
   Assets Held for Sale                 12,163            20,408
   Other Current Assets                 12,353             9,932
                                      --------          --------
Total Current Assets                   657,031           636,937

Real Estate, net                       208,246           164,676
Equipment & Leases, net                 70,382            62,637
Goodwill, net                          238,611           207,027
Other Assets                            46,498            31,505
                                      --------          --------
     Total Assets                   $1,220,768        $1,102,782
                                      ========          ========

   Floorplan Notes Payable          $  410,116        $  378,961
   Liabilities Held for Sale             3,431            13,045
   Other Current Liabilities            89,576            84,865
                                      --------          --------
Total Current Liabilities              503,123           476,871

Used Vehicle Flooring                   17,000            56,267
Real Estate Debt                       124,775            80,159
Other Long-Term Debt                   136,522            98,308
Other Liabilities                       44,460            32,251
                                      --------          --------
Total Liabilities                      825,880           743,856
                                      --------          --------

Shareholders' Equity                   394,888           358,926
                                      --------          --------

     Total Liabilities &
     Shareholders' Equity           $1,220,768        $1,102,782
                                      ========          ========

------------

(a) Includes contracts-in-transit of $52,014 and $44,709 for 2004
    and 2003 respectively.


Other Balance Sheet Data (Dollars in Thousands)

Current Ratio                              1.3x              1.3x
LT Debt/Total Cap. (Excluding Used-
  Vehicle Flooring)                         40%               33%
LT Debt/Total Cap. (Excluding Used-
  Vehicle Flooring and Real Estate)         26%               22%
Working Capital                       $153,908          $160,066
Book Value per Basic Share            $  20.98          $  19.57