The Jeep(R) Brand Takes Urban Driving to New Heights

* New 2005 Jeep Grand Cherokee is the first ever to scale a 30-story skyscraper

* Photos and b-roll available

WHAT: A Jeep Grand Cherokee will climb to new heights to become the first ever to attempt to scale a 30-story Manhattan skyscraper in search of the ultimate "Jeep Only" parking place. The vehicle will climb the vertical surface of the building's east side in a feat to showcase the all-new 2005 Jeep Grand Cherokee as the ultimate combination of off-road capability, on- road performance and "Big Apple" style.

  VISUALS:  *  Official climb kick-off
            *  Jeep climbs building to reach the "Jeep Only" parking spot

* "Jeep Only" parking and large parking meter illustration at top of building

WHO: More than 500,000 people are expected to witness the event on their way into work.

  WHEN:  Thursday, October 21, 2004
         8 - 9:00 a.m. to catch the Jeep climb in action

9:00 a.m. - Jeep will "park" vertically at the top of the building's east side and remain there throughout the day

  WHERE:  2 Penn Plaza
          Seventh and 33rd, SW corner of the intersection
          New York, N.Y.

WHY: Like a lot of New Yorkers, the Jeep brand will "go anywhere and do anything" to find a parking place in Manhattan. Jeep vehicles have been helping people to expand their boundaries for more than 60 years. The impossible-to-miss climb incorporates the hallmarks of the Jeep brand with a new level of on-road performance, and off-road capability in the all-new Jeep Grand Cherokee.

Consumers who don't want to miss the action can also log on to www.jeep.com/climb to watch the action live on Oct. 21.

Photos will be available after 10:00 a.m. on www.media.daimlerchrysler.com and b-roll and soundbites from the event will be fed:

- Oct. 21 from 1-1:30 p.m. (ET), coordinates: C-BAND: IA (formerly TELSTAR) 5 (C)/TRANSPONDER 19/AUDIO 6.2 and 6.8

- Oct. 21 from 4-4:30 p.m. (ET), coordinates: C-BAND: IA (formerly TELSTAR) 6 (C)/TRANSPONDER 15/AUDIO 6.2 and 6.8

- Oct. 22 from 1-1:30 p.m. (ET), coordinates: C-BAND: IA (formerly TELSTAR) 5 (C)/TRANSPONDER 19/AUDIO 6.2 and 6.8

Additional information and news from DaimlerChrysler is available on the Internet at: www.media.daimlerchrysler.com

PRNewswire -- Oct. 21