ARKONA Soars on Deloitte's Technology Fast 500 List

SALT LAKE CITY--Oct. 2, 20040, 2004--Deloitte today released their annual ranking of the fastest growing technology companies in North America. The Deloitte Technology Fast 500 ranked ARKONA (OTCBB: ARKN) as the 65th fastest growing company between 1999 and 2003. ARKONA's success reveals an extraordinary ability to compete in the dealer marketplace with innovative technologies and superior sales and marketing that have set it apart from the competition.

"Growing the top line enough to make the Deloitte Technology Fast 500 is especially meaningful during tough economic times for the technology sector," said Mark A. Evans, national managing partner of Deloitte's Technology, Media and Telecommunications Group. "We congratulate ARKONA on becoming one of the fastest growing technology companies in North America."

"We are honored to have our achievements recognized by such a prestigious organization," said Alan Rudd, ARKONA CEO. "ARKONA's mission is to continue its leadership role in delivering advanced technology that provides value and results to the dealer marketplace. We expect this significant rate of growth to continue as we adhere to a strategy of delivering a well-rounded suite of software and service solutions that dealers trust in and rely on."

About ARKONA Inc.

Founded in 1996, ARKONA is a public company and a leader in automotive management solutions. ARKONA's Dealer Management System also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market ARKONA is the premier Application Service Provider (ASP). For more information, visit the ARKONA Web site at www.arkona.com.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms and their respective subsidiaries and affiliates. As a Swiss Verein (association), neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other's acts or omissions. Each of the member firms is a separate and independent legal entity operating under the names "Deloitte," "Deloitte & Touche," "Deloitte Touche Tohmatsu," or other related names. Services are provided by the member firms or their subsidiaries or affiliates and not by the Deloitte Touche Tohmatsu Verein.

Deloitte & Touche USA LLP is the U.S. member firm of Deloitte Touche Tohmatsu. In the United States, services are provided by the subsidiaries of Deloitte & Touche USA LLP (Deloitte & Touche LLP, Deloitte Consulting LLP, Deloitte Tax LLP, and their subsidiaries), and not by Deloitte & Touche USA LLP.

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.