Cadillac Selects Vindigo for Mobile Marketing; Popular Vindigo City Guide for Mobile Phones Features 'Cadillac Hot Spots,' an Insider's Guide to Shopping and Restaurants

NEW YORK--Oct. 1, 20048, 2004--Vindigo, one of the best-known publishers of consumer applications for mobile devices, and Cadillac, a division of General Motors, today announced an agreement to launch one of the first contextual sponsorships for mobile phones. Cadillac Hot Spots, a sponsored channel on Vindigo city guides, provides wireless subscribers with an exclusive insider's guide to the best in shopping and restaurants in Cadillac's top 10 markets, including New York, Los Angeles and San Francisco.

"The mobile marketing channel is an innovative way for Cadillac to reach its target audience," said Tom Hassett, Cadillac's interactive marketing manager. "Cadillac Hot Spots on Vindigo city guides affords us the opportunity to present users with relevant shopping and restaurant information upon their request. This sort of contextual messaging is an ideal compliment to our traditional and online media campaigns."

Cadillac Hot Spots are available now and will run through the end of 2004. The trend-setting cities featured in Cadillac Hot Spots, include Atlanta, Boston, Chicago, Dallas, Los Angeles, Miami, New York City, San Diego, San Francisco and Washington, D.C.

"Cadillac is an innovative marketer with a focus on delivering contextual campaigns that provide value to consumers," said Carrie Himelfarb, vice president of advertising sales, Vindigo. "With Vindigo city guides, Cadillac had the opportunity to become the mobile source for hot spots in trend-setting cities; we are thrilled to be working with them on this campaign."

Cadillac Hot Spots is one of the industry's first contextual ads and acts as an extension and enhancement to what Vindigo city guide subscribers are already looking for. More information on Vindigo and mobile marketing can be found at www.vindigostudios.com.

About Cadillac

Cadillac is a division of General Motors . General Motors, the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. Cadillac products include CTS sport sedan, CTS-V, SRX luxury utility, STS performance luxury sedan, DeVille, XLR luxury roadster, and the most powerful full-size utilities on the planet; Escalade, Escalade EXT and Escalade ESV.

About Vindigo

Vindigo is one of the best-known publishers and developers of consumer applications for mobile devices. Vindigo's proprietary technology and network of content partners power compelling applications on every major wireless carrier in the U.S. More than three million consumers have downloaded a Vindigo application. Vindigo is a wholly owned subsidiary of For-Side.com, one of the largest mobile Internet companies in the world. More information can be found at www.vindigostudios.com.