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Polaris Reports Record Third Quarter Sales and Earnings from Continuing Operations; Sales Grew 15 Percent to $511 Million

MINNEAPOLIS--Oct. 1, 20044, 2004--Polaris Industries Inc. : Earnings Per Share from Continuing Operations Increased 8 Percent to a Record $1.00 Per Diluted Share

Third Quarter Highlights:

-- 26th consecutive quarter of increased sales and net earnings from continuing operations

-- ATV sales grew 18%, international sales grew 60%, and PG&A sales increased 20%

-- Repurchased 265,000 shares of common stock during the third quarter 2004

-- Increasing full year 2004 sales growth guidance to 11 to 13 percent and increasing and narrowing full year 2004 earnings from continuing operations guidance to $2.97 to $3.01 per diluted share, a 12% to 13% increase over 2003 reported earnings from continuing operations

Note: All periods presented reflect the classification of the marine products division's financial results, including the loss from discontinued operations and the loss on disposal of the division as discontinued operations.

Polaris Industries Inc. today reported record net income from continuing operations of $1.00 per diluted share for the third quarter ended September 30, 2004, an eight percent increase over the prior year third quarter net income from continuing operations of $0.93 per diluted share. Higher sales volume from all-terrain vehicles (ATVs), Victory motorcycles, parts, garments and accessories (PG&A) and international operations contributed to the third quarter earnings increase. Reported net income from continuing operations for the third quarter 2004 was a record $44.6 million, a six percent increase over the prior year third quarter net income from continuing operations of $42.2 million. Sales from continuing operations for the third quarter 2004 totaled a record $510.6 million, up 15 percent from the prior year's third quarter sales of $444.4 million.

"We are pleased with the acceleration we experienced in our sales during the quarter," said Tom Tiller, President and Chief Executive Officer. "Several factors contributed to the sales improvement including the excitement generated at our 50th Anniversary celebration this past July where the Company held the largest new product introduction in the Company's history for the 2005 model year. Additionally, we experienced good growth in sales at the retail consumer level during the third quarter from the Factory Authorized Clearance sales promotional program which helped make room for our 2005 models at our dealers. And as we have seen for several quarters now, our overseas international operations continue to show very strong growth." Tiller continued, "Commodity costs have continued to increase, particularly in steel and fuel, which has put some pressure on our gross margins in the short term. However, we continue to expect 2004 to be another record year in sales and earnings from continuing operations, our 23rd consecutive year of record earnings for the Company."

Impact of Marine Products Division exit on third quarter results

As previously reported, the Company announced that it had decided to cease to manufacture marine products effective September 2, 2004. The marine products division's financial results are being reported separately as discontinued operations for all periods presented. In the third quarter of 2004, the Company recorded a loss on disposal of discontinued operations of $35.6 million before tax, or $23.9 million after tax. This loss includes the estimated costs to support the dealers in selling their remaining inventory, additional incentives and discounts to encourage consumers to purchase remaining products, the disposal of factory inventory, tooling and other physical assets, and the cancellation of supplier arrangements. The Company's third quarter 2004 loss from discontinued operations was $2.1 million, net of tax, or $0.05 per diluted share, compared to a loss of $2.8 million, net of tax, or $0.06 per diluted share in the third quarter 2003. Reported net income for the third quarter 2004, including both continuing and discontinued operations, was $18.7 million, or $0.42 per diluted share.

Nine Month Results from Continuing Operations

For the nine months ended September 30, 2004, Polaris reported an 11 percent increase in net income and earnings per share from continuing operations of $89.1 million or $1.98 per diluted share compared to $80.3 million or $1.79 per diluted share from continuing operations in the first nine months of 2003. Sales for the nine months ended September 30, 2004 totaled $1,234.2 million, up 13 percent from $1,097.0 million in the comparable period of 2003.


(In millions except per share data)
----------------------------------------------------------------------
                         3rd Quarter ended       Year to date ended
                            September 30,          September 30,
----------------------------------------------------------------------
                        2004    2003   Change   2004     2003   Change
----------------------------------------------------------------------
Sales                  $510.6  $444.4    15%  $1,234.2 $1,097.0  13%
----------------------------------------------------------------------
Operating income from
 continuing operations  $67.4   $63.8    6%     $135.4   $118.7  14%
----------------------------------------------------------------------
Net Income from
 continuing operations  $44.6   $42.2    6%      $89.1    $80.3  11%
----------------------------------------------------------------------
Earnings per share
 from continuing
 operations (diluted)   $1.00   $0.93    8%      $1.98    $1.79  11%
----------------------------------------------------------------------
Earnings per share
 (diluted)              $0.42   $0.87   (52)%    $1.27    $1.62 (22)%
----------------------------------------------------------------------

Note: All periods presented reflect the classification of marine
products division's financial results, including the loss from
discontinued operations and the loss on disposal of the division as
discontinued operations.

ATV (all-terrain vehicle) sales growth was strong, increasing 18 percent in the third quarter 2004 compared to last year's third quarter. Sales growth was driven by the successful introduction of the 2005 model year ATVs including the completely redesigned Sportsman line. Sales of Polaris ATVs outside of North America continued to grow, increasing 67 percent during the third quarter 2004 compared to the third quarter of 2003. Additionally, the Company introduced several new models that will begin shipping in the fourth quarter 2004 including the all new Sportsman 800 EFI (electronic fuel injection), the biggest and most powerful ATV on the market today, the new Sportsman 700 MV (military version) and a new entry-level ATV called the Phoenix. For model year 2005, 62 percent of the Polaris ATV lineup is new. North American dealer inventory of ATVs at September 30, 2004 is lower than the dealer inventory levels a year ago.

Sales of Parts, Garments and Accessories increased 20 percent during the third quarter 2004 over the third quarter 2003. Snowmobile and ATV PG&A sales growth was the primary reason for the increase in sales with both lines experiencing very strong growth during the third quarter 2004. The PG&A business continues to focus on accelerating innovation, maintaining high order fill rates and driving towards industry leading product and service quality. An example of the innovative products in PG&A is the recently introduced new Lock and Ride(TM) system developed exclusively for Polaris ATVs, which makes installation of ATV accessories fast and easy without the use of tools.

Sales of Victory motorcycles increased to $11.1 million during the third quarter 2004 up from $4.9 million in the third quarter of 2003. For the nine month period ended September 30, 2004, sales of Victory motorcycles increased 35 percent from the comparable period in 2003. Growing brand recognition, an increase in the number and quality of Victory dealers and the initial production and shipment of the model year 2005 motorcycles contributed to the increase in sales for the third quarter 2004.

Snowmobile sales decreased two percent during the third quarter 2004 compared to the third quarter 2003 due to the differences in planned timing of shipments as most of the all-new 900 Fusion and 900 RMK snowmobiles will be shipped in the fourth quarter of 2004. For the nine month period ended September 30, 2004, sales of snowmobiles have increased 17 percent from the comparable period in 2003.

Gross profit, as a percentage of sales, was 24.2 percent for the third quarter 2004, a decrease from 24.8 percent in the comparable quarter of 2003. The lower gross profit margin for the third quarter was the result of increased raw material costs, primarily for steel, incremental transportation and fuel costs, and the added manufacturing startup costs associated with the increased number of new 2005 model year ATVs and snowmobiles. These increased costs were partially offset by ongoing product cost reduction efforts during the third quarter of 2004. For the year to date period ended September 30, 2004, the gross profit margin has increased to 23.8 percent compared to 23.1 percent for the 2003 year to date period.

For the third quarter 2004, operating expenses increased 18 percent to $63.5 million or 12.4 percent of sales compared to $53.6 million or 12.1 percent of sales for the third quarter 2003. Research and development expenses increased 23 percent in the third quarter 2004 compared to the third quarter of 2003, as the Company continued to accelerate investment in the design and development of new products. In the third quarter 2004, the Company held the largest new product introduction in the Company's history, driven by the increased research and development investments made over the past several quarters. Sales and marketing expenses increased 22 percent in the third quarter 2004 compared to the third quarter of 2003, as Polaris continues to work towards upgrading its distribution network of nearly 2,000 dealers in North America in the areas of sales, service, and merchandising which is expected to translate into accelerated sales growth and a stronger brand over time.

Financial position and cash flow

Net cash provided by operating activities of continuing operations totaled $137.6 million for the nine months ended September 30, 2004, an increase of 61 percent when compared to net cash provided by operating activities of continuing operations of $85.4 million in the first nine months of 2003. A reduction in cash required to fund factory inventory levels in the year to date period of 2004 compared to the same period last year and higher accounts payable balances were the primary reasons for the significant increase in net cash provided by operating activities of continuing operations during the first nine months of 2004. The Company's debt to total capital ratio was five percent at September 30, 2004, compared to six percent a year ago. Cash and cash equivalents were $106.6 million at September 30, 2004 compared to $38.3 million a year ago.

Share buyback continues

During the third quarter 2004 the Company repurchased and retired nearly 265,000 shares of its common stock at a cost of $12.6 million. Since inception of the share repurchase program in 1996, approximately 19.7 million shares have been repurchased at an average price of $21.90 per share. Under the current authorization of the Board of Directors, approximately 3.3 million shares of Polaris stock may be repurchased by the Company.

Full Year 2004 Guidance increased

Mr. Tiller, addressing Polaris' expectations for the remainder of the 2004 year said, "In this 50th anniversary year our Company has experienced good growth in sales and earnings from continuing operations through the first nine months. As a result, we are increasing our sales growth guidance to 11 to 13 percent for the full year 2004 and increasing and narrowing our earnings per share from continuing operations guidance to $2.97 to $3.01 per diluted share, which represents a 12 to 13 percent increase over the prior year. Our 50th anniversary year is proving to be our best year ever."

Conference Call to be Held

Today at 9:00 AM CDT Polaris Industries Inc. will host its quarterly earnings conference call. The conference call is accessible by dialing 800-374-6475 in the U.S. and Canada, or 706-634-4982 for International calls or via the Investor Relations page of the Company's web site, www.polarisindustries.com. If listening to the web cast, please allow sufficient time to register and download the latest version of Real Player audio software. The conference call will be available until October 21, 2004 on Polaris' web site or by dialing 800-642-1687 in the U.S. and Canada, or 706-645-9291 for international calls and entering passcode 1262485.

About Polaris

Information about the complete line of Polaris products is available from authorized Polaris dealers or from the Polaris homepage at www.polarisindustries.com.

With annual 2003 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is the recognized leader in the snowmobile industry and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, is rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Consumers can also purchase apparel and vehicle accessories anytime at www.polarisindustries.com.

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Except for historical information contained herein, the matters set forth in this news release, including management's expectations regarding 2004 sales, shipments, net income and cash flow, are forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ materially from those forward-looking statements. Potential risks and uncertainties include such factors as product offerings, promotional activities and pricing strategies by competitors; warranty expenses; foreign currency exchange rate fluctuations; environmental and product safety regulatory activity; effects of weather; uninsured product liability claims; and overall economic conditions, including inflation and consumer confidence and spending. Investors are also directed to consider other risks and uncertainties discussed in documents filed by the company with the Securities and Exchange Commission.


                        POLARIS INDUSTRIES INC.
                   CONSOLIDATED STATEMENTS OF INCOME
                 (In Thousands, Except Per Share Data)
                               UNAUDITED

                 For Three Months Ended    For Nine Months Ended
                      September 30,             September 30,
                     2004      2003           2004        2003
                  ---------- ---------     ----------- -----------
Sales              $510,623  $444,405      $1,234,248  $1,097,000
Cost of sales       387,206   334,296         941,076     843,194
                  ---------- ---------     ----------- -----------
  Gross profit      123,417   110,109         293,172     253,806
Operating expenses
  Selling and
   marketing         28,051    23,006          79,565      66,594
  Research and
   development       15,294    12,470          44,024      33,278
  General and
   administrative    20,158    18,148          57,037      51,496
                  ---------- ---------     ----------- -----------
    Total
     operating
     expenses        63,503    53,624         180,626     151,368

Income from
 financial
 services             7,429     7,277          22,817      16,215
                  ---------- ---------     ----------- -----------
    Operating
     Income          67,343    63,762         135,363     118,653

Non-operating
 Expense (Income):
  Interest expense      558       593           1,705       2,035
  Other expense
   (income) net         259       593             613      (2,360)
                  ---------- ---------     ----------- -----------
     Income before
      income taxes   66,526    62,576         133,045     118,978

Provision for
 Income Taxes        21,954    20,338          43,905      38,668
                  ---------- ---------     ----------- -----------

     Net Income
      from
      continuing
      operations    $44,572   $42,238         $89,140     $80,310
                  ---------- ---------     ----------- -----------

     Loss from
      discontinued
      operations,
      net of tax    $(2,067)  $(2,761)        $(7,961)    $(7,412)
     Loss on
      disposal of
      discontinued
      operations,
      net of tax    (23,852)        -         (23,852)          -
                  ========== =========     =========== ===========

     Net Income     $18,653   $39,477         $57,327     $72,898
                  ========== =========     =========== ===========

Basic Net Income
 per share
     Continuing
      Operations      $1.05     $0.99           $2.10       $1.87
     Loss from
      discontinued
      operations      (0.05)    (0.07)          (0.19)      (0.17)
     Loss from
      disposal of
      discontinued
      operations      (0.56)        -           (0.56)          -
                  ---------- ---------     ----------- -----------
     Net Income       $0.44     $0.92           $1.35       $1.70
                  ========== =========     =========== ===========

Diluted Net Income
 per share
     Continuing
      Operations      $1.00     $0.93           $1.98       $1.79
     Loss from
      discontinued
      operations      (0.05)    (0.06)          (0.18)      (0.17)
     Loss from
      disposal of
      discontinued
      operations      (0.53)        -          $(0.53)          -
                  ---------- ---------     ----------- -----------
     Net Income       $0.42     $0.87           $1.27       $1.62
                  ========== =========     =========== ===========

Weighted average
 shares
 outstanding:
     Basic           42,294    42,760          42,348      42,967
     Diluted         44,771    45,306          44,996      44,943


Business Unit       Third Quarter Ended      For Nine Months Ended
 Information            September 30,             September 30,
-------------                           %                           %
                     2004      2003    chg    2004        2003     chg
                  ---------- -------- ---- ----------- ---------- ----
Snowmobiles         $94,756   $96,817 (2)%   $156,829    $134,559  17%
All-terrain
 Vehicles           338,659   287,687  18%    843,223     767,048  10%
Victory
 Motorcycles         11,126     4,872 128%     49,835      37,019  35%
Parts, Garments &
 Accessories         66,082    55,029  20%    184,361     158,374  16%
                  ---------- ------------- ----------- ---------------
  Total Sales      $510,623  $444,405  15% $1,234,248  $1,097,000  13%
                  ========== =========     =========== ===========

        All periods presented reflect the classification of the
     Marine Division's financial results and the loss on disposal
              of the division as discontinued operations.




                        POLARIS INDUSTRIES INC.
                      CONSOLIDATED BALANCE SHEETS
                            (In Thousands)
                     (Subject to reclassification)



                                  September 30, 2004 December 31, 2003
                                      (Unaudited)
Assets
Current Assets
   Cash and cash equivalents               $106,574           $82,761
   Trade receivables                         77,285            50,574
   Inventories                              198,426           166,939
   Prepaid expenses and other                10,001            10,718
   Deferred tax assets                       64,579            59,517
   Current assets of discontinued
    operations                                6,679            17,207
                                           ---------         ---------
         Total Current Assets               463,544           387,716

Property and equipment, net                 194,056           171,744
Investments in Finance
Affiliate and Retail Credit
 Deposit                                     80,940            79,578
Goodwill, net                                24,425            24,295
Intangible and Other Assets,
 net                                          3,194             3,342
Long term assets of
 discontinued operations                          -             4,677
                                           ---------         ---------
       Total Assets                        $766,159          $671,352
                                           =========         =========

Liabilities and Shareholders' Equity
Current Liabilities:
   Accounts payable                        $142,931           $63,045
   Accrued expenses                         212,942           235,324
   Income taxes payable                      15,370            22,540
   Current liabilities of
    discontinued operations                  39,413             9,569
                                           ---------         ---------
     Total current liabilities              410,656           330,478

Deferred income taxes                         8,000             3,488
Borrowings under credit
 agreement                                   18,000            18,008
                                           ---------         ---------
     Total Liabilities                     $436,656          $351,974
                                           ---------         ---------

Shareholders' Equity:
   Preferred stock $0.01 par value, 20,000
    shares authorized, no shares issued and
    outstanding                                  --                --
   Common stock $0.01 par value, 80,000
    shares authorized, 42,720 and 43,362
    shares issued and outstanding              $427              $434
   Additional paid-in capital                    --                --
   Deferred compensation                     (5,147)           (8,922)
   Retained earnings                        335,431           330,205
   Accumulated other
    comprehensive income (loss)              (1,208)           (2,339)
                                           ---------         ---------
      Total shareholders' equity            329,503           319,378
                                           ---------         ---------

         Total Liabilities and
          Shareholders' Equity             $766,159          $671,352
                                           =========         =========

         All periods reflect the classification of the Marine
             Division results as discontinued operations.




                       POLARIS INDUSTRIES INC.
                 CONSOLIDATED STATEMENTS OF CASH FLOWS
                            (In Thousands)
                               Unaudited
                     (Subject to reclassification)



                                                 For Nine Months Ended
                                                      September 30,
                                                     2004      2003
                                                   --------- ---------
Operating Activities:
  Net income                                        $57,327   $72,898
        Net loss from discontinued operations        31,813     7,412
  Adjustments to reconcile net income to net 
   cash provided by operating activities:
       Depreciation and amortization                 43,525    38,359
       Noncash compensation                          11,892    11,395
       Noncash income from financial services        (8,123)   (6,724)
       Deferred income taxes                           (550)   (3,792)
       Changes in current operating items:
             Trade receivables                      (26,711)  (23,339)
             Inventories                            (31,487)  (66,460)
             Accounts payable                        79,886    31,922
             Accrued expenses                       (22,383)    4,501
             Income taxes payable                       524    23,877
             Prepaid expenses and others, net         1,850    (4,628)
                                                   --------- ---------
     Net cash provided by continuing operations     137,563    85,421
     Net cash flow provided (used) from
      discontinued operations                        10,499   (10,244)
                                                   --------- ---------
     Net cash provided by operating activities      148,062    75,177

Investing Activities:
  Purchase of property and equipment                (61,992)  (43,438)
  Investments in finance affiliate and retail
   credit deposit, net                                6,762      (176)
                                                   --------- ---------
     Net cash used for continuing operations
      investment activities                         (55,230)  (43,614)
     Net cash used for discontinued operations       (1,091)   (1,965)
                                                   --------- ---------
     Net cash used for investing activities         (56,321)  (45,579)

Financing Activities:
  Borrowings under credit agreement                 380,000   410,001
  Repayments under credit agreement                (380,008) (410,017)
  Repurchase and retirement of common shares        (49,225)  (59,972)
  Cash dividends to shareholders                    (29,095)  (20,015)
  Proceeds from stock issuances under employee
   plans                                             10,401     7,503
                                                   --------- ---------

     Net cash used for financing activities         (67,927)  (72,500)
                                                   --------- ---------

Net increase (decrease) in cash and cash
 equivalents                                         23,814   (42,902)

Cash and cash equivalents at beginning of period     82,761    81,193
                                                   --------- ---------

Cash and cash equivalents at end of period         $106,575   $38,291
                                                   ========= =========

         All periods reflect the classification of the Marine
             Division results as discontinued operations.