Source Direct Launches Electronic Data Interchange -EDI- Technology for Albertsons Nationwide Distribution

IDAHO FALLS, Idaho--Oct. 1, 20043, 2004--Source Direct Holdings, Inc. (OTCBB:SDRT) announced today that the company has implemented and launched an Electronic Data Interchange (EDI) ordering system for Albertsons nationwide distribution effort.

Effective immediately, Source Direct is EDI capable and will start receiving new purchase orders through the EDI system that features multiple mapping capabilities and complies with a wide variety of trading partner requirements that provides a dedicated channel that retailers configure to their own specific needs that include: manage ordering, tracking, shipping and warehouse procedures.

Deren Smith, President, said this: "The EDI technology allows Source Direct the ability to process purchase orders electronically from all the top retailers in our industry and allows us to move our distribution effort to the next level as our brand continues to build momentum in the retail marketplace."

Albertson's, Inc., headquartered in Boise, Idaho, is a Fortune 50 company engaged in a single operating segment, the retail sale of food and drug merchandise with annual revenues of 36 Billion operates over 2300 retail store locations and employs approximately 200,000 people in 31 states.

Source Direct Holdings, Inc., headquartered in Idaho Falls with manufacturing in Draper, Utah, is a state-of-art cleaning technology company that manufactures and markets a proprietary line of all purpose all surface highly effective non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household and private label automotive cleaning products industry. Simply Wow (TM) is a registered trademark of Source Direct Holdings, Inc. For additional information visit our web-site at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements.

Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.