Mayor Garza Launches New Name for San Antonio's South Side Initiative
SAN ANTONIO, Oct. 13, 2004 -- San Antonio Mayor Ed Garza, who has led an economic development effort focused on the southern geographic area of the city, currently referred to as the South Side Initiative, today unveiled the evolution of the initiative with a new branded name and logo. During a news conference, Mayor Garza and dignitaries announced the South Side Initiative and designated region will now be known as "City South."
(Logo: http://www.newscom.com/cgi-bin/prnh/20041013/DAW006LOGO )
City South is a 57-square-mile area with deep roots in San Antonio's history that is undergoing robust growth and garnering significant attention for its abundant natural resources, scenic terrain and development potential. City South is a diverse mix of land uses including manufacturing, agriculture, education, recreation, housing and small business. City South is the home of the new Toyota Motor Manufacturing, Texas plant, as well as Southport Business Park, La Espada subdivision and other major developments soon to be announced.
"The vision of the South Side Initiative is now a reality as a result of a community-wide collaboration," said Mayor Ed Garza. "It is no longer a project or an initiative, it is now a designated destination with its own name, personality, and unstoppable future."
The "City South" name and logo were created by San Antonio-based advertising agency, Creative Civilization - An Aguilar/Girard Agency. The bold and contemporary logo utilizes the green and blue color palette to reflect the southern sector's abundance of vegetation and waterways. The winding "S" in the word South symbolizes City South's rivers and lakes.
City South's tagline, "A World Class Community," communicates a competitive position in the global marketplace. City South was developed based on four principles including comprehensive planning that lays the foundation for future growth, comprehensive design that incorporates progressive urban design standards, comprehensive financing, which will attract investment through innovative financing, and comprehensive learning that promotes high quality public education and life-long training.
The Mission del Lago Golf Course venue was selected for the news conference to give attendees a rich setting enjoying the landscape of City South with views of the construction cranes at the future Toyota manufacturing site and views of the Audubon's Mitchell Lake.
Dignitaries present at the news conference included San Antonio Mayor Emeritus Lila Cockrell, Aaron Seaman of Toyota Motor Manufacturing Texas, Dr. Leo Sayavedra, Texas A&M University, Bexar County Judge Nelson Wolff, Texas State Representative Carlos Uresti, Developer Dan Bailey of South Port, Charlie Turner of TerraMark, and Landowner Jan Ruzza. Mayor Cockrell serves as Chair and Andres Andujar serves as co-chair of a committee formed by Mayor Garza to coordinate the launch of City South.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041013/DAW006LOGOAP Archive: http://photoarchive.ap.org/
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