Media Advisory: "Women Are Customers, Too!" Seminar

The "Women Are Customers, Too!" Seminar is aimed at service advisors and independent service center personnel and explores the significance of women as vehicle owners, their purchasing power and input on the automotive service business.

The seminar takes place on November 5 from 1:30 - 4:45 p.m. at the Flamingo Las Vegas as part of the Congress of Automotive Repair and Service (CARS) event that runs November 4 - 6, 2004.

About the Seminar Sponsored by ACDelco and facilitated by Susan Christophersen, manager of ACDelco Product Service, the "Women Are Customers, Too!" discussion helps attendees to:

Recognize the diversity of the customer

Understand the purchasing power of women

Understand how trust equals overall customer loyalty, and

Identify creative marketing ideas Christophersen's background in automotive service and repair is complemented by her many years of experience in training instruction and program development. Christophersen is also ASE certified and an active member of the Car Care Council Women's Board. She and her husband share a hobby of racing and have been involved with a team that races at the Bonneville Salt Flats and has set numerous land-speed records. Christophersen herself set a land speed record in 1998 at almost 215 mph and became a lifetime member of the Bonneville 200+ MPH Club.

About ACDelco ACDelco is a global leader in automotive replacement parts and services offering products for virtually all vehicles. ACDelco is headquartered in Grand Blanc, Mich., and markets automotive replacement parts worldwide under its brand name. To find an ACDelco parts retailer or ACDelco Independent Service Center near you, log on to acdelco.com or call 800-ACDelco.