Wheels Partners With Onlane, Inc. to Optimize Dealer Resale

Integration of web-based 'Direct to Dealer' platform streamlines communication process, provides standardization, control and reduced days to sale

DES PLAINES, Ill., Oct. 12 -- Wheels, Inc., a leader in the multi-billion-dollar fleet-leasing industry, today announced that it has partnered with Onlane Inc., a leading supplier of smart, customized multi-channel Internet remarketing solutions, to deploy an enhanced online remarketing system. This new integrated system will facilitate a faster and more efficient resale of fleet-lease vehicles through Wheels' nationwide network of wholesale dealers.

Integrating seamlessly with Wheels' internal remarketing operation and fleet management solution, Onlane's Internet-based "Direct to Dealer" channel enables Wheels to further maximize business results through accelerating cycle time and improving efficiencies that reduce costs. A combination of event-driven email notifications, real-time vehicle status tracking and online communication tools significantly streamline the communications between Wheels and their dealers. Onlane's solution provides Wheels dealers with tools that optimize the selling process including comprehensive EDI (electronic data interchange) functionality for pick-up notifications, electronic condition reports, floor prices and purchase offers.

"This brings the same level of technology and visibility to our fleet dealer channel that we have with the major auction chains. In fact, the direct integration between the Onlane remarketing platform and Wheels internal systems means our remarketing processes are now standardized across all remarketing vendors providing centralized view and control of our distributed inventory," said Darrin Aiken, assistant vice president of remarketing at Wheels. "This system gives our remarketing team complete visibility of every vehicle from the moment it is returned by our customer at the end of fleet service until the conclusion of the remarketing cycle. The increased automation of this remarketing process has brought improved standardization, control and reduced days to sale."

Wheels dealer representatives interact with Wheels through Onlane's powerful, easy-to-use web tools to provide real-time status on every vehicle in the remarketing cycle. The program also delivers the added benefit of providing Wheels with a comprehensive online condition report.

Wheels, Inc. follows a multi-channel remarketing strategy focused on accessing the best channel for each vehicle to maximize resale dollars for its customers. The company continues to use technology to open new resale channels, while simultaneously improving existing channels so they operate to their full potential. Onlane's consolidated, data-driven view of the company's remarketing channels provides Wheels with superior benchmarking and comparability of remarketing channel performance. The comprehensive electronic condition reports also facilitate frictionless switching between online channels optimizing channel utilization.

"This is the third online remarketing channel we have introduced with Wheels during the past 12 months," stated Clive Kinross, president of Onlane. "It is exciting to work with Wheels as they continue to innovate and expand the use of technology in their business. The solution Onlane has implemented for Wheels and its dealer network will streamline communication in the remarketing process, reducing days to sale for Wheels and their customers."

"We partnered with Onlane in this initiative because they have industry leading technology and have repeatedly demonstrated a deep understanding of our business, coupled with the ability to rapidly customize their solutions to meet the requirements of our business operations. Onlane has worked closely with our own technology and remarketing teams to deliver a comprehensive solution within a compact timeframe. It is also a benefit that many of the dealers in this channel are already familiar with the Onlane platform," concluded Aiken.

About Wheels, Inc.

Wheels, Inc. ( http://www.wheels.com/ ), which pioneered the concept of auto leasing in 1939, provides a full range of specialized services to help corporations manage their vehicle fleets. Wheels has 550 employees and manages more than 240,000 vehicles. Its holding company, Frank Consolidated Enterprises, currently ranks as one of the largest private companies in the United States, with nearly $2 billion in annual sales. For additional information, please contact info@wheels.com.

About Onlane Inc.

Onlane Inc. ( http://www.onlane.com/ ) is a leading supplier of Internet-based, multi-channel, auto remarketing solutions that maximize business results for buyers and sellers by matching the right vehicles to the right buyers faster, easier and more efficiently. Onlane has been providing customized remarketing solutions to the foremost companies in the North American corporate fleet-lease management industry since 2000. In addition, Onlane provides remarketing services and technology platforms for OEM Finance companies, Daily Rental companies, licensed Automobile Dealers and Auto Auctions, supporting a broad spectrum of online distribution channels. Onlane's solution has enabled its fleet-lease clients to reduce cycle times, transaction costs and indirect costs and make smarter decisions that achieve better results. For additional information, please contact info@onlane.com