PEAK(R) Global LifeTime(TM) First Antifreeze Backed by LifeTime Guarantee

New Antifreeze Promises Ultimate Simplicity in Cooling System Maintenance: Owners Can Now "Flush it, Fill it and Forget it"* -- With Guaranteed Protection for as Long as They Own the Vehicle

NORTHBROOK, Ill., Oct. 11 -- With the introduction of PEAK Global LifeTime Antifreeze & Coolant, cooling system maintenance has just become significantly easier for vehicle owners. No more questions about required coolant changeout intervals, or confusion surrounding the various antifreeze formulas and colors on the market today. With a complete flush & fill, new PEAK Global LifeTime provides guaranteed protection for as long as you own your vehicle -- no matter how many miles you put on it. Even more, the technologically-advanced organic acid formula in PEAK Global LifeTime is designed for use in all automobiles and light duty trucks worldwide -- regardless of make, model, year or original antifreeze color.

According to Brand Manager Josh Russell, PEAK(R) Global LifeTime(TM) is "based on an exclusive formula that has been approved and/or used by Daimler- Chrysler, Ford, and Asian and European automakers in tens of millions of vehicles worldwide for more than a decade." Russell continues, "This season, consumers can choose PEAK Global LifeTime -- and flush it, fill it, and forget it* ... fully expecting to never flush & fill that vehicle again for as long as they own it."

Available in full-strength for flush & fill applications or as a 50/50 pre-diluted formula that's ideal for topping-off, PEAK Global LifeTime uses patented engine protection inhibitors to provide maximum protection against damaging rust and corrosion. "Now instead of hesitating or spending time trying to sort out carmakers' confusing color codes, consumers can top-off every vehicle they own from the same 50/50 pre-diluted bottle of antifreeze with total confidence," Russell explains.

*In order to benefit from the guaranteed LifeTime protection, however, a complete flush and fill of the cooling system must be performed, as well as routine cooling system maintenance as specified in the vehicle's owner's manual after coolant change -- including coolant reservoir top-offs.

To learn more about PEAK Global LifeTime Antifreeze & Coolant and its LifeTime Guarantee, visit http://www.peakantifreeze.com/ or call (800) 323-5440 ext. 2122. PEAK(R) is a registered trademark of Old World Industries, a privately-held company in Northbrook, IL, which markets and sells automotive parts and chemicals in more than 50 countries worldwide.

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