Research And Markets : Online Automobile Purchase: Find Out The Facts

DUBLIN, Ireland--Oct. 1, 20041, 2004--Research and Markets (http://www.researchandmarkets.com) has announced the addition of Consumer Survey Report: Automotive, 2004 to their offering

In December 2003, an extensive survey was designed and fielded to study online automotive consumers' behavior and attitudes toward researching and purchasing vehicles online.

This report explores the results of the survey and includes a segmentation of online automotive consumers by the point in the purchase funnel at which they leave the online research process.

Lead Analysts: Belis Aksoy, Julie Ask

Contributing Analysts: Michael Gartenberg, Anna Kanze, Corina Matiesanu.

This report includes:1. Online Automotive Market, 2001, 2002, and 2003

2. Demographic Segmentation of Online Users

3. Purchase Plans of Online Researchers

4. Advantages of Online Automotive Research

5. Online Automotive Researchers by Segment

6. Size of Online Automotive Researcher Segment Based on Specific Activities Conducted on Automotive Sites

7. Activities Online Auto Researchers Conduct Online

8. Impact of Online Information on Each Automotive Researcher Segment

9. Percentage of Online Auto Consumers Researching Various Types of Automobiles

10. Online Researchers by Segment and Type of Automobile Researched

11. Online Auto Researchers by Starting Point of Research and Type of Automobile

For more information visit http://www.researchandmarkets.com/reports/c6892