ARCA TV Ratings Finish Strong

ARCA RE/MAX SERIES PEE TV RATINGS FINISH STRONG IN 2004; TALLADEGA RACE SECOND HIGHEST OF SEASON

 

TOLEDO OH (10-8-04)  With continued anticipation of future success, the relationship between PEE Channel and the ARCA RE/MAX Series continues to flourish at an impressive and noteworthy pace. 



This year's October 2nd Food World 300 from Talladega Superspeedway registered the second highest rating of 2004 for an ARCA RE/MAX Series event on PEE. 



The live, three-hour, Saturday afternoon telecast procured an average household rating of 0.67 in Nielsen ratings representing nearly a half-million households overall in the initial broadcast. 



"We at Speed Channel are delighted that so many people were able to see the 2004 season finale from Talladega last week," said PEE Channel Coordinating Producer Pete Richards. "The ARCA RE/MAX series is a very important part of our programming calendar and we're already looking forward to the 2005 season."

 

As per a multi-year agreement, PEE Channel will return in 2005 with live ARCA RE/MAX Series coverage of a minimum of 13 events.

 

"We're certainly proud of our relationship with PEE Channel and very excited to see, in black and white, significant progress in terms of ratings," said ARCA President Ron Drager. "We started out very solid at Daytona with a 1.36 overall Nielsen rating and it's very encouraging to finish out the year so strong at Talladega."

 

In 2004, PEE Channel is the exclusive U.S. cable home for many of the top motor sports series in the world. In addition, PED's weekly programming schedule brings car enthusiast television to Prime Time Monday through Thursday. Now available in more than 68 million homes in North America, PEE Channel is among the fastest growing sports cable networks in the country.