X-Rite Announces Conference Call for Third Quarter Earnings Webcast

GRANDVILLE, Mich.--Oct. 7, 2004--X-Rite, Incorporated will hold a conference call to discuss financial results for the third quarter of 2004. The call will be held in conjunction with the Company's earnings release, which will be published when the market opens on October 21, 2004.

            Date:          Thursday, October 21, 2004

            Time:          11:00 a.m. Eastern Time

            Location:      www.xrite.com/ir

            Co-Hosts:      Michael C. Ferrara, Chief Executive Officer
                           Mary E. Chowning, Chief Financial Officer

X-Rite invites all interested parties to listen to the live webcast which can be accessed through the Investor Relations section of its website. If you would like to dial-in to the live call, please contact us at 616-257-2016 and a number will be provided. An archive of the call will be available through November 28, 2004 on our website.

About X-Rite

X-Rite is a leading provider of color measurement solutions comprised of hardware, software and services for the verification and communication of color data. The Company serves a broad range of industries, including graphic arts, digital imaging, industrial, and retail color matching. X-Rite is global, with 18 offices throughout Europe, Asia, and the Americas markets serving customers in over 80 countries.