NAPA Filters' Promotional Contest Targets Auto Repair Professionals

GASTONIA, N.C., Oct. 7, 2004 -- Most auto professionals know when they install NAPA Filters on their customers' cars, vans, SUVs and trucks it's a win-win situation: the customer gets the best possible filter, and the repair professional gets a satisfied customer.

Now, NAPA Filters is adding a third potential "win" to the equation: a chance to win one of two Cabela's great adventure vacations of a lifetime, valued at over $6,000, or one of over 330 Cabela's Outdoor Hunting or Fishing Prize Packages in the NAPA Filters "Great Escapes Sweepstakes."

All employees at NAPA AutoCare Centers and other professional repair facilities are eligible to enter. Entry forms and the Official Rules are available in the NAPA Wholesale Magazine announcing the contest. Additional forms are available from NAPA Filters District Sales Managers. The contest runs from October 1, 2004 through December 31, 2004.

NAPA Filters anticipates increased demand for its filters because of heightened interest generated by the national consumer sweepstakes, NAPA Filters "Family Fun Sweepstakes," which is running in the same time period.

Mechanics all across America are installing more NAPA filters than ever before. NAPA's family of oil filters -- NAPAGold, NASCAR Select and NAPA ProSelect -- have proven especially popular because of their high quality and high performance. NASCAR Select is the newest addition to the family of NAPA Filters and employs patented Spin-Flow(R) technology to maximize the capacity and efficiency of the entire oil filter media.

The NAPA Filters "Great Escape Sweepstakes" Grand Prize is a trip for two to one of three Great Escape Destinations put together for NAPA Filters by Cabela's outdoor products company (Pheasant hunting in South Dakota, Marlin fishing off the coast of Costa Rica or Salmon fishing in Alaska.) Two Grand Prizes will be awarded.

(12) First Prize Winners will receive a Cabela's $500 Fisherman's or Hunter's Prize Package. (120) Second Prize Winners will receive a Cabela's $100 Fisherman's or Hunter's Prize Package. (200) Third Prize Winners will receive a $25 Cabela's gift certificate.

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