Land Rover Challenges Chicagoland Residents to 'Find the LR3' During October

CHICAGO, Oct. 6 -- Land Rover North America's Midwest Regional office and six Chicagoland retailers (located in Chicago, Hinsdale, Hoffman Estates, Lake Bluff, Naperville and Winnetka) will give away a 3-year lease on an all-new 2005 LR3 as part of the "Find the LR3" vehicle launch promotion beginning today and running through Oct. 31, 2004.

The all-new Land Rover LR3 hits showrooms across the United States on Nov. 1, and in the true Land Rover spirit of adventure and exploration, the company has laid down a challenge for Chicagoland residents to "Find the LR3" during October.

"LR3 is the most important vehicle launch for Land Rover to date, and Chicago is one of our top sales markets," said Jason Harvey, Midwest regional manager for Land Rover North America. "LR3 may show up in some unexpected places, but Land Rover vehicles are comfortable in all environments. People should keep their eyes open."

The "Find the LR3" launch promotion offers participants two ways to win:

* LR3 will be displayed at various locations in the Chicagoland area on Oct. 14-16, 21-23, and 28-30. Radio advertising will alert listeners to the LR3's vicinity, and the first three people to spot the LR3 and call the unique license plate code into 1-877-I-FIND-LR3 will win a prize from a nearby marketing partner.

* One lucky entrant will win a 3-year lease on an all-new 2005 LR3. Those who enter by phone at 1-877-I-FIND-LR3, on the Web at http://www.findlr3.com/ , or in person at a vehicle location during one of the nine display days are eligible. Only Web registration will be available prior to the first vehicle display date on Oct. 14.

The winner of the LR3 lease will be presented with the keys during the official Chicagoland LR3 launch event on Nov. 20 at the Museum of Contemporary Art.

LR3 is a new vehicle in every way from the ground up. Developed by and for Land Rover, this premium SUV's modern architecture delivers all the comfort, refinement and on-road attributes of a monocoque, while continuing to set new standards in off-road performance.

LR3 continues the brand's tradition of introducing class-leading technologies, the most significant of which is Terrain Response(TM). This patented system is the latest development in four-wheel drive technology. By optimizing the vehicle's sophisticated systems, Terrain Response(TM) allows the driver to choose from a variety of terrain settings, thus providing flexible and automatic control of the vehicle in all conditions, both on-and off-road.

Other innovative, user-friendly features in LR3 include a 300 horsepower engine, fold flat seating, and available DVD navigation.

The "Find the LR3" promotion is open to legal residents of Illinois, Indiana and Wisconsin who are 21 years of age or older. For a complete list of official rules, please visit http://www.findlr3.com/ .

NOTE TO EDITORS: Media inquiries should be directed to Phil Colley at +1-313-565-4537.