The Mr. Coffee Brand and Ford Motor Company Join Forces for Online Promotion to ``Personalize Your Coffee, Customize Your Ride''

BOCA RATON, Fla.--Oct. 5, 2004--

Lucky Consumer to Win Customized Ford F-150 Truck

The Mr. Coffee(R) brand announced today that it has joined forces with the Ford Motor Company for the "Personalize Your Coffee, Customize Your Ride" sweepstakes. Through the sweepstakes, one grand prize winner will receive a Ford F-150 truck valued at $40,000 and have the opportunity to choose from a range of F-150 models and interior and exterior options personalized to his or her taste. Additionally, there will be five first place winners who will receive a suite of Mr. Coffee(R) brand products valued at $250 each.

Consumers can enter by visiting the Mr. Coffee(R) brand website at http://www.mrcoffee.com and clicking on the "Enter to Win a Ford F-150" button. They simply complete an entry form and click Submit. Consumers must be 18 years old to enter. The sweepstakes began October 1 and runs through December 31, 2004.

"Consumers are looking for ways to personalize many aspects of their lives. The `Personalize Your Coffee, Customize Your Ride' sweepstakes opens the opportunity for them to think about customizing everything from simple pleasures, like their morning cup of coffee to major purchases, like the cars they drive," said Mary Ann Knaus, Senior Vice President, Strategic Development and Global Marketing of Sunbeam Products, Inc. "This promotion is an example of how two powerhouse brands can come together in a fun way to benefit consumers."

As more consumers demand variety, Mr. Coffee(R) coffeemakers, espresso makers, coffee accessories and other specialty items bring home what coffee lovers want most - personalization, functionality, and contemporary designs to allow coffee lovers to relax, indulge, and enjoy a personal coffee moment from the Mr. Coffee(R) brand.

Since the introduction of Mr. Coffee(R) products in 1972, Mr. Coffee(R) coffeemakers have led the industry and are currently the best selling coffeemakers in the United States. The Mr. Coffee(R) brand is behind best-selling domestic coffeemakers, iced tea makers, hot cocoa makers, coffee filters and replacement decanters, espresso makers and grinders. Mr. Coffee(R) is a registered trademark of Sunbeam Products, Inc., a leading consumer products company that designs, manufactures and markets, nationally and internationally, a diverse portfolio of consumer products under Sunbeam(R), Oster(R), Mr. Coffee(R), Health o meter(R), and First Alert(R) brands.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With more than 327,000 employees worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Credit, Quality Care and Hertz. Ford Motor Company celebrated its 100th anniversary on June 16, 2003.