Nalley Automotive Group to Open New World of Audi Concept Dealership in Roswell October 7, 2004

  High-Tech Audi Dealership in Roswell is Prototype for Audi in the U.S.

  Who:
  *  Charles Oglesby, President and CEO, Nalley Automotive Group
  *  David Guillory, General Manager, Nalley Audi
  *  Kimberly Gentile, Director of Marketing and Advertising, Nalley
     Automotive Group
  *  Mayor, local elected and appointed officials

  What:

Ribbon cutting ceremony officially launching the all new state-of-the-art Nalley New World of Audi dealership, a prototype of the Audi brand.

Nalley Audi features world-class amenities and equipment designed to give customers an unparalleled buying and servicing experience. The new 27,700 square foot dealership features two-story "hangar-like" architecture and a sleek, high-tech interior complete with a European quattro Cafe for customer convenience. The new dealership was constructed at a cost of approximately $2 million.

Nalley Audi is part of Audi's national new brand concept -- "The New World of Audi" -- and centered on the acronym PURE: personal, unique and responsive, which describes the optimal customer experience. Nalley Audi is one of many newly-designed Audi dealerships opening nationwide in the U.S.

"Audi is ahead of the curve in product, quality and technology and now, the customer's buying experience," says Oglesby of the new high-tech facilities. "We are well-positioned to grow."

The Nalley Automotive Group got its start in 1918 when C.V. Nalley, Sr. traded his horse and buggy for his first automobile. Four generations later, Nalley Automotive Group is led by C.V. (Jim) Nalley, III.

  When & Where:
  October 7 - 6-9 p.m.
  Nalley Audi of Roswell
  11100 Alpharetta Highway
  Roswell, GA 30076
  678-795-3300

  Highlights & Visuals:
  *  Ribbon-cutting ceremony at 6:15 p.m.
  *  Advance interviews available with Charles Oglesby and David Guillory
  *  Interviews with Audi of America and Nalley Automotive Group at the
     opening
  *  Facility and luxury vehicles on display

For Information & Interviews CONTACT: Kimberly Gentile, Director of Marketing and Advertising of Nalley Auto Group, +1-404-261-3130; or Patty McCarthy of Jackson-Dawson, +1-313-882-9200, mobile: +1-313-418-4155, for Audi of America, Inc.

PRNewswire -- Oct. 5