American Honda Posts Record Vehicle and Truck Sales for September 2004
Strong Honda Light Truck, Acura Vehicle Sales Result in a Solid Month
TORRANCE, Calif., Oct. 1 -- American Honda today reported new all-time record September sales of Honda and Acura cars and light trucks. Total American Honda vehicle sales of 108,470 reflect an increase of 1,818 units over the previous September record set in 2003. On a daily selling rate basis, total sales for the month were down 2.4 percent. All-time record sales of the Honda Pilot and record September sales of the Honda CR-V and Acura MDX led to a new September light truck sales record of 44,271, an increase of 2,289 vehicles over last year's record.
The Honda Division posted September vehicle sales of 92,199 and year-to-date sales of 904,491. Honda Division light truck sales in September broke last year's record with sales of 39,313 -- an increase of 1,920 vehicles. The Honda Pilot led the way with its second consecutive month of record sales, up 31.6 percent for the month with sales of 12,388. The CR-V also posted record September sales of 12,068 units, up 2.2 percent from last year.
For its 10th consecutive month of record-breaking sales, the Acura Division posted September results of 16,271, an increase of 21.3 percent over last year and breaking the previous record of 13,417 set in 1988. Year-to-date Acura sales of 146,500 are up 15.6 percent compared to last year. The TL performance luxury sedan posted its 12th consecutive month as Acura's top-selling model with sales of 6,500, surpassing the September 2000 record of 6,032 vehicles and an increase of 70.6 percent from last year. The TSX sports sedan and MDX luxury SUV also had a record-breaking month with sales of 2,825 and 4,958 respectively -- both surpassing records set in September 2003.
American Honda Vehicle Sales For September 2004
Month-to-Date Year-to-Date
September September DSR** September September DSR**
2004 2003 % Chg. 2004 2003 % Chg.
American Honda
Total 108,470 106,652 -2.4% 1,050,991 1,051,371 -0.5%
Total Car Sales 64,199 64,670 -4.7% 648,813 646,883 -0.1%
Total Truck Sales 44,271 41,982 1.2% 402,178 404,488 -1.0%
Honda Total Car
Sales 52,886 56,386 -10.0% 545,223 562,273 -3.5%
Honda Total
Truck Sales 39,313 37,393 0.9% 359,268 362,871 -1.4%
Acura Total Car
Sales 11,313 8,284 31.1% 103,590 84,610 21.9%
Acura Total
Truck Sales 4,958 4,589 3.7% 42,910 41,617 2.7%
Domestic Car
Sales * 55,002 51,741 2.1% 543,263 509,426 6.2%
Honda Division 48,501 47,631 -2.2% 484,855 464,148 4.0%
Acura Division 6,501 4,110 51.8% 58,408 45,278 28.4%
Domestic Truck
Sales * 32,203 30,645 0.9% 292,193 293,789 -1.0%
Honda Division 27,245 26,056 0.4% 249,283 252,172 -1.6%
Acura Division 4,958 4,589 3.7% 42,910 41,617 2.7%
Import Car Sales 9,197 12,929 -31.7% 105,550 137,457 -23.5%
Honda Division 4,385 8,755 -51.9% 60,368 98,125 -38.7%
Acura Division 4,812 4,174 10.7% 45,182 39,332 14.4%
Import Truck
Sales 12,068 11,337 2.2% 109,985 110,699 -1.1%
Honda Division 12,068 11,337 2.2% 109,985 110,699 -1.1%
MODEL BREAKOUTS BY DIVISION
Honda Division
Total 92,199 93,779 -5.6% 904,491 925,144 -2.7%
Accord * 30,346 33,072 -11.9% 297,645 314,598 -5.8%
Civic * 22,041 22,837 -7.3% 241,180 240,331 -0.1%
Prelude 0 0 0 10
S2000 482 422 9.6% 5,835 6,297 -7.7%
Insight 17 55 -70.3% 559 1,036 -46.3%
FCX 0 0 4 1 298.3%
Odyssey * 9,529 11,584 -21.0% 113,694 121,563 -6.9%
Passport 0 4 0 69
Pilot * 12,388 9,038 31.6% 88,708 77,555 13.9%
CR-V 12,068 11,337 2.2% 109,985 110,699 -1.1%
Element * 5,328 5,430 -5.8% 46,881 52,985 -11.9%
Acura Division
Total 16,271 12,873 21.3% 146,500 126,227 15.6%
RSX 1,831 1,483 18.5% 17,286 20,096 -14.4%
CL * 1 453 -99.8% 280 6,000 -95.4%
TL * 6,500 3,657 70.6% 58,128 39,278 47.3%
TSX 2,825 2,094 29.5% 24,210 13,578 77.5%
RL 144 590 -76.6% 3,535 5,457 -35.5%
NSX 12 7 64.6% 151 201 -25.2%
MDX * 4,958 4,589 3.7% 42,910 41,617 2.7%
Selling Days 25 24 230 229
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate