Orange County Marketing Professionals Plan Events for Automotive Marketing Month

TUSTIN, Calif.--Sept. 30, 2004--The American Marketing Association of Orange County (OCAMA), a local chapter of the largest association of marketing professionals worldwide, announced today the October 2004 events of Automotive Marketing Month. Marketing professionals and automotive enthusiasts will have the unique opportunity to learn about automotive product launches, attend press briefings, and join General Motors for a luncheon at the Anaheim Auto Show.

The first event of Automotive Marketing Month will be held on Wednesday, Oct. 6, at The Garage Classic Cars in Orange, Calif. Ian Beavis, senior vice president of marketing, product planning and public relations with Mitsubishi Motors North America will discuss and preview Mitsubishi's new marketing campaign for 2005. Members and guests will be served dinner, have the opportunity to network with colleagues, and view beautiful classic cars.

On Oct. 27, 2004, the OCAMA automotive marketing, shared interest group arranged for special VIP passes to the Anaheim Auto Show - Media Day. The passes include lunch at the Auto Industry Awards luncheon, where General Motors' Gary Cowger, president, GM North America, will be among the honored guests, as well as admittance to various manufacturers' press conferences, and the announcement of the Motor Trend SUV of the Year Award.

Doors will open at 8 a.m. At 11 a.m., the AMA members and guests will gather in their hospitality suite to hear a short talk by a renowned auto industry marketing executive. At noon the awards luncheon will begin, followed by a preview opportunity on the show floor until it opens to the public at 4 p.m.

For more information about the OCAMA, Automotive Marketing Month, or to register for an event, call 714-258-8080, or visit www.ocama.com.

About OCAMA

The Orange County American Marketing Association (OCAMA) is a group of marketing professionals dedicated to the advancement and professional development of individuals working in marketing and related industries. With over 300 local members, the OCAMA is a resource for business networking, research, education, and entertaining events with colleagues from the marketing industry. The OCAMA is a chapter of the national American Marketing Association (AMA), one of the largest professional associations for marketers, with 40,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday.