Conde Nast, Mazda Challenge Readers to Take Their Best Shot in 'Zoom-Zoom' Photo Contest

NEW YORK, Sept. 30 -- The Conde Nast Media Group has partnered with Mazda North American Operations (MNAO) to ask consumers to capture on film the essence of "Zoom-Zoom," Mazda's brand slogan. The contest is part of an integrated marketing campaign that launched with a 12-page advertising section in October 2004 issues of nine Conde Nast publications, including GQ, Details, House & Garden, Lucky, Cargo, Vanity Fair, Bon Appetit, Conde Nast Traveler, and Wired.

"The Conde Nast Media Group is thrilled to be working with Mazda for the first time on an integrated marketing program of this size and scope," said Richard Beckman, president of the Conde Nast Media Group. "This is a great example of our ability to create innovative programs that connect consumers with a company's brand philosophy."

The ads feature exciting, "moving" images and introduce a contest that encourages entrants to capture in a photo what "Zoom-Zoom" means to them. Participants will submit "Zoom-Zoom" photographs to a custom-built CondeNet mini-site (www.ZoomZoomToWin.com) for the chance to win a 2005 Mazda vehicle of their choice and other exciting prizes.

"For four years now, Mazda has used the words 'Zoom-Zoom' to describe the emotion of motion, the thrill of driving, the joy of getting behind the wheel of one of our vehicles," said Robert Davis, senior vice president of marketing and product development for MNAO. "Now it's your turn. Show us in a picture what Zoom-Zoom means to you, and you might be rewarded with the new Mazda of your choice."

Noted photographer Richard Bailey shot the Mazda advertising section for Conde Nast, which includes his personal vision of "Zoom-Zoom." Bailey also will serve as the photo contest judge, ultimately selecting the winners from a group of 50 finalists. The grand-prize contest winner will receive a 2005 Mazda vehicle; the second-prize winner will receive an opportunity to create his/her own adventure trip for four; and three third-prize winners will receive a Panasonic D-snap digital camera.

Mazda's highly recognizable "Zoom-Zoom" campaign launched in the summer of 2000, and the company recently unveiled a full-line advertising campaign highlighting the strength of its current lineup and emphasizing the emotion of motion. Mazda's strongest showroom to date now features a lineup of ten vehicles that collectively have won more than 130 industry and consumer awards worldwide, offering something for every driver yearning to add a little "Zoom-Zoom" to his/her driving experience.

Mazda North American Operations is responsible for the sales and marketing, customer parts and service support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.