Dr. Dieter Zetsche Joins Bill Golling in Ground Breaking for 80,000 Square Foot Leading-Edge Chrysler Jeep Dodge Store, Oct. 1

Chrysler Group CEO Marks Start of Nation's Largest Project Alpha Store

WHO: Dr. Dieter Zetsche, Chrysler Group CEO; Bill Golling, Golling Chrysler Jeep Dodge President; Other DaimlerChrysler and local dignitaries.

WHAT: Ground Breaking Ceremony for new Golling Chrysler Jeep Dodge retail store.

WHEN: Friday, October 1, 2004; 9:45 a.m. - 10:30 a.m.

WHERE: 2125 South Telegraph Road, Bloomfield Hills, MI; Site of current Golling Chrysler Jeep store, adjacent to new store site. [formerly Showcase Cinema]

WHY: The new Golling Chrysler Jeep Dodge store will be the nation's largest Project Alpha store. Project Alpha is DaimlerChrysler's recent retail strategy to combine Chrysler, Jeep and Dodge products and services in one store. Also, Golling Chrysler Jeep Dodge will house incredible landscaping throughout the 15 acre site, including more than 2,500 trees, bushes and flowers requiring a full time gardener.

ALL PARTIES ARE AVAILABLE FOR MEDIA INTERVIEWS

PRNewswire -- Sept. 30