Drivers Start Your Engines ... and Prepare as the Old Spice #11 Race Car Debuts in the NASCAR Nextel Cup

Ricky Craven Behind the Wheel of the First-Ever Old Spice Nextel Cup Stock Car After J.J. Yeley Does Not Receive NASCAR Approval for Talladega

CINCINNATI, Sept. 29 -- Old Spice, the leading male antiperspirant/deodorant brand in the category and the No. 1 choice for men, announces its latest endeavor in the adrenaline-charged world of NASCAR. In addition to sponsoring Joe Gibbs Racing driver Tony Stewart for the past five seasons, the brand is set to debut it's first-ever Old Spice Nextel Cup stock car. The #11 Old Spice Chevrolet Monte Carlo, with Ricky Craven behind the wheel, will make its Nextel Cup debut in the EA Sports 500 at Talladega Superspeedway on Oct. 3, 2004 (NBC, 2:30 p.m.).

"Old Spice is very excited to see its brand logo on the hood of a Cup car at one of the fastest and most exciting tracks in the U.S.," said Carl Stealey, Old Spice brand manager. "As a leader in men's grooming products, we're thrilled to have the opportunity to align ourselves with proven winners Joe Gibbs Racing and Ricky Craven."

USAC Triple Crown winner J.J. Yeley was originally slated to drive the #11 Old Spice Chevrolet at the Talladega Superspeedway, but was not approved by NASCAR to run at this size track and was replaced with Craven.

"I'll be rooting for the #11 Old Spice car this weekend," said Yeley. "I was looking forward to making the car's debut but understand the decision and will continue to support the Old Spice team in any way I can."

NASCAR veteran Ricky Craven, who drove the Tide car for three years, will now handle driving responsibilities for the #11 Old Spice Chevrolet. Last year, Craven won the Carolina Dodge Dealers 400 at Darlington Raceway in one of the closest finishes in Cup Series history when he beat Kurt Busch by .002 seconds, which officials tagged the closest finish in NASCAR since electronic scoring came into use in 1993. Prior to that, Craven scored an extremely popular first victory at Martinsville Speedway in October 2001, swapping paint with 1999 NASCAR champion Dale Jarrett on the last lap.

"I am excited that Old Spice, another Procter & Gamble brand, and Joe Gibbs Racing are giving me a shot at winning Talladega with a great team around me," said Craven. "I'm looking forward to driving alongside JGR teammates Tony Stewart and Bobby Labonte because teamwork and drafting at Talladega is so crucial."

About Old Spice

Old Spice is now the No. 1 antiperspirant/deodorant and personal cleansing choice for guys in the U.S. The brand has experienced ten years of consecutive growth with several successful product introductions, including the launch of the Red Zone line in 2000, which has rapidly expanded ever since. In addition to the June/July 2004 launch of Red Zone Body Wash and Red Zone Body Spray, Red Zone Deodorant was introduced in August 2003 and Red Zone Invisible Solid launched in February 2004 -- both featuring new scents and CORE Technology.

About Procter & Gamble

Two billion times a day, P&G brands touch the lives of people around the world. P&G's beauty business had approximately $8 billion in global sales in fiscal year 2002/03, making it one of the world's largest beauty companies. The beauty business sells more than 50 different brands in over 130 countries worldwide. Its beauty brands include Pantene(R), Head and Shoulders(R), Olay(R), SK-II(R), Max Factor(R), Cover Girl(R), Joy(R), Hugo Boss(R), Herbal Essences(R) and Clairol Nice 'n Easy(R). The P&G community consists of nearly 98,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.