Coachmen Industries and GE Consumer Finance Offer Retail Financing

Funding Available for Buyers of RVs Built by Coachmen Industries

ELKHART, Ind., Sept. 29 -- Coachmen Industries, Inc. is now offering financing to retail buyers of the Company's Coachmen(R), Georgie Boy(R), Sportscoach(R) and Viking(R) brand RVs. Coachmen's credit subsidiary, Coachmen Financial Services, has partnered with the retail sales unit of GE Consumer Finance to provide the retail-financing package. Part of a total financing solution for both dealers and retail purchasers, the new retail-financing services complement the dealer wholesale inventory financing program that Coachmen Financial Services made available last year.

GE's financing program is available through a network of more than 700 Coachmen, Georgie Boy, Sportscoach and Viking dealers throughout the U.S. Designed to provide one-stop financing for Coachmen's customers, the program includes closed-end, consumer installment options at competitive rates and terms, fast credit decisions and special credit promotions.

"This is the first time Coachmen Industries has collaborated with another company to provide full-service financing options for our retail customers," said Joseph Tomczak, Executive Vice President and Chief Financial Officer for Coachmen Industries. "GE has a strong retailer heritage and with their focus on individual customers, these new financing options will help us drive sales at our RV dealers."

For qualified customers of authorized dealers, financing is available for both new and used RVs. In the near future, an online application will render a loan approval even before a potential customer visits their dealer while a Coachmen-branded credit card will make revolving credit for RV parts and accessories easy and affordable.

"Coachmen's leisure time products enrich the lives of its customers and we are pleased to help RV enthusiasts enjoy the benefits of RV ownership," noted Dave Fasoli, Senior Vice President of Retail Sales Finance, a part of GE Consumer Finance. "Whether it's a motorhome, fifth wheel, travel trailer or folding camper, we're determined to make the purchase affordable for the first-time or experienced RV buyer."

"We look forward to working with GE, a company that shares our commitment to quality customer service and dealer support," added Michael Terlep, Coachmen RV Group President. "We think this is one of the best retail financing packages available today in the RV industry. It's another important tool we're making available to our dealers that's designed to help them operate more efficiently and profitably."

Coachmen Industries, Inc., now celebrating its 40th anniversary, is one of America's leading manufacturers of recreational vehicles with well-known brand names including COACHMEN(R), GEORGIE BOY(TM), SPORTSCOACH(R) and VIKING(R). The Company's subsidiary, ALL AMERICAN HOMES(R), is one of the nation's largest producers of systems-built homes. Coachmen Industries is also a major builder of commercial structures with its ALL AMERICAN BUILDING SYSTEMS(TM) and MILLER BUILDING SYSTEMS(TM) products. Prodesign, LLC is a subsidiary that produces custom composite and thermoformed plastic parts for numerous industries under the PRODESIGN(R) brand. Coachmen Industries, Inc. is a publicly held company with stock listed on the New York Stock Exchange (NYSE) under the ticker COA.

About Retail Sales Finance and GE Consumer Finance:

Retail Sales Finance, a part of GE Consumer Finance, provides sales support, dealer programs and other financing solutions, including private label credit card programs, marketing, installment lending and financial services for national and regional retailers in six key industries: automotive/recreational vehicles, consumer electronics and appliances, furniture, floor covering, jewelry and health care. With $117 billion in assets, GE Consumer Finance, a unit of General Electric Company, is a leading provider of credit services to consumers, retailers and auto dealers in 40 countries around the world. GE Consumer Finance, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. GE is a diversified technology, media and financial services company dedicated to creating products that make life better.