ArvinMeritor Earns Top Honors for Creativity in Marketing and Advertising in Automotive Aftermarket Awards Competition
TROY, Mich., Sept. 29 -- ArvinMeritor, Inc.'s Light Vehicle Aftermarket (LVA) business has earned top honors in the 10th Annual Aftermarket Global Design Awards competition. Sponsored by the Automotive Communications Council (ACC) and Aftermarket Business magazine, the Aftermarket Global Design Awards recognize innovative ideas, creativity and high-quality marketing advertising. Awards are presented in six categories -- print advertising, merchandising/display, promotions, packaging, brand logotypes and web sites.
ArvinMeritor LVA earned seven awards in this year's competition, including Best of Show: Print Advertising for its "Purolator(R) Classic Truck" advertisement. The ad promotes WHAT of Purolator's WHAT oil filters.
In addition to the Best of Show recognition, the company took home the following awards:
* Gold: Print Advertising - "Purolator Mud Truck" advertisement * Gold: Print Advertising - "Purolator GTO" advertisement
* Silver: Web Site - the newly redesigned Purolator web site, www.pureoil.com
* Bronze: Web Site - the newly redesigned Gabriel(R) web site, www.gabriel.com
* Honorable Mention: Print Advertising - ArvinMeritor advertisement from the MEMA Focus edition
* Honorable Mention: ArvinMeritor's newly launched service web site, www.checkyourshocks.com .
"We're continually driving to find creative, attention-grabbing ways to communicate our strengths in the automotive aftermarket to our customers and the many benefits of the brands and products within the ArvinMeritor family," said Marlin Silverii, vice president, Global Strategies, ArvinMeritor LVA. "To be recognized with this great roundup of awards makes us proud and also affirms to us that our efforts are both noticed and appreciated."
The award-winning Aftermarket Global Design Awards entries will be featured in the November 2004 edition of Aftermarket Business magazine.
Purolator is a primary brand name of ArvinMeritor Light Vehicle Aftermarket, a global automotive aftermarket group providing exhaust, filter, lift support and ride control products to its customers. Purolator's primary manufacturing and distribution center is located in Fayetteville, N.C.
Gabriel(R) is the primary ride control brand of ArvinMeritor Light Vehicle Aftermarket (LVA). The principal locations include a group headquarters in Brentwood, Tenn., a manufacturing and distribution center in Chickasha, Okla., and a manufacturing and distribution center in Queretaro, Mexico.
In North America, ArvinMeritor LVA markets its products under the Arvin, Gabriel, Purolator, StrongArm and Supreme Performance brand names, as well as various private labels, to the full range of aftermarket customers including retailers, distributors and installers. ArvinMeritor LVA is headquartered in Brentwood, Tenn., and is a division of ArvinMeritor, Inc.
ArvinMeritor, Inc. is a premier $8 billion global supplier of a broad range of integrated systems, modules and components to the motor vehicle industry. The company serves light vehicle, commercial truck, trailer and specialty original equipment manufacturers and related aftermarkets. Headquartered in Troy, Mich., ArvinMeritor employs approximately 32,000 people at more than 150 manufacturing facilities in 27 countries. ArvinMeritor common stock is traded on the New York Stock Exchange under the ticker symbol ARM. For more information, visit the company's Web site at: http://www.arvinmeritor.com/ .