Bad Toys Holdings, Inc. Updates Shareholders on Mandatory Exchange of Certificates

KINGSPORT, Tenn.--Sept. 28, 2004--Effective September 3, 2004, the Company changed it's name from Bad Toys, Inc., to Bad Toys Holdings, Inc. (OTCBB: BTYHV). Pursuant to the Company's new policy all stock certificates must now include the name of the beneficial owner of the stock certificate. Bad Toys requested that its shareholders send their Stock certificates to Bad Toys' transfer agent at the following address 50 West Liberty, Suite 880, Reno, Nevada 89501. Once the Company has received the old stock certificate it will return a new certificate the Company or stockholder within 48 hours.

The transfer agent has completed all compliant exchange requests within less than 48 hours of receipt in their office. Shareholders are advised that the Company transfer agent can only exchange stock certificates received from a shareholder or brokerage house for the benefit of a named shareholder. The Company recommends that shareholders contact them brokers to ascertain their share exchange status.

"We sincerely appreciate the continued support and patience of our shareholders," said Larry Lunan, Bad Toys Holdings, Inc., President and CEO. "Since IRAs trade in certificate form, just as our shares do now, we believe that all brokerages should be able to understand the procedures for trading our shares."

Brokerage firms and back offices that are uncertain how to trade in certificate-only format or who are having difficulty clearing trades for the Company's stock should contact Nevada Agency and Trust Company (775) 322-0626

ABOUT BAD TOYS HOLDINGS, INC.

Bad Toys Holdings, Inc. (formally Bad Toys, Inc.-BTOI) is a Nevada corporation engaged in the business of manufacturing and selling custom V-Twin motorcycles, custom street rods, maintains a retail outlet, and provides brokerage services to custom, classic cars, and motorcycle owners. American Eagle Manufacturing Company, Inc., a subsidiary of Bad Toys Holdings, Inc., is in the business of manufacturing custom high-end performance motorcycles.

For further information, contact Bad Toys Holdings, Inc. at (423) 247-9560. Further information about the company may be obtained on its Web site at www.badtoys.net.

Certain statements in this release and other written or oral statements made by or behalf of the company are "forward looking statements" within the meaning of the federal securities laws. Statements regarding future events and developments and our future performance, as well as management's expectations, beliefs, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. The forward looking statements are subject to a number of risks and uncertainties including market acceptance of the company's services and projects and the company's continued access to capital and other risks and uncertainties outlined in its filings with the Securities and Exchange Commission, which are incorporated herein by reference. The actual results the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These statements are based on our current expectations and speak only as of the date of such statements. The company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of future events, new information or otherwise.